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Fri 9 Dec 2005, 16:18 Primedia Limited - Directors Dealings
Primedia Limited - Director"s Dealings                                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY                       
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transaction in securities of Primedia by a director of a 
major subsidiary of the Company:                                                
Name                          Dan Moyane                                        
Designation                   Executive Chairman                                
Name of Company               Primedia Broadcasting (Proprietary) Limited       
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             2 December 2002                                   
Option strike price           R3.61                                             
Number of shares              100 000                                           
Price per share               R13,60                                            
Total value                   R1 360 000                                        
Name                          Terry Volkwyn                                     
Designation                   Chief Executive                                   
Name of Company               Primedia Broadcasting (Proprietary) Limited       
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2  December 2002              
Option strike price           R6.04 and R3.61                                   
Number of shares              213 156                                           
Price per share               R13,85                                            
Total value                   R2 952 211                                        
Name                          Keith Giemre                                      
Designation                   Director                                          
Name of Company               Primedia Broadcasting (Proprietary) Limited       
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2  December 2002              
Option strike price           R6.04 and R3.61                                   
Number of shares              118 863                                           
Price per share               R13,60                                            
Total value                   R1 616 537                                        
Name                          Chris Borain                                      
Designation                   Financial Director                                
Name of Company               Primedia Broadcasting (Proprietary) Limited       
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2  December 2002              
Option strike price           R6.04 and R3.61                                   
Number of shares              52 742                                            
Price per share               R13,60                                            
Total value                   R717 291                                          
Name                          Russel Rottanburg                                 
Designation                   Director                                          
Name of Company               Ster Kinekor (Proprietary) Limited                
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2  December 2002              
Option strike price           R6.04 and R3.61                                   
Number of shares              102 364                                           
Price per share               R13,60                                            
Total value                   R1 392 150                                        
Name                          John Campbell                                     
Designation                   Director                                          
Name of Company               Ster Kinekor (Proprietary) Limited                
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2  December 2002              
Option strike price           R6.04 and R3.61                                   
Number of shares              57 429                                            
Price per share               R13,60                                            
Total value                   R781 034                                          
Name                          Isabel Rao                                        
Designation                   Director                                          
Name of Company               Ster Kinekor (Proprietary) Limited                
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003                                   
Option strike price           R6.04                                             
Number of shares              19 139                                            
Price per share               R13,60                                            
Total value                   R260 290                                          
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
9 December 2005                                                                 
Sandton                                                                         
Sponsor; Investec Bank Limited                                                  
Date: 09/12/2005 04:18:09 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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