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Fri 9 Dec 2005, 16:19 Primedia Limited - Dealing In Securities By A Dire
Primedia Limited - Dealing In Securities By A Director                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR                                             
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transaction in securities of Primedia by a director of   
the Company:                                                                    
Name                          Kuben Pillay                                      
Designation                   Chief Executive Officer- Advertising              
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             2 December 2002                                   
Option strike price           R3.61                                             
Number of shares              110 803                                           
Price per share               R13,60                                            
Total value                   R1 506 921                                        
Name                          Olufunke Ighodaro                                 
Designation                   Chief Financial Officer                           
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2 December 2002               
Option strike price           R6.04 and R3.61                                   
Number of shares              154 756                                           
Price per share               R13,75                                            
Total value                   R2 127 895                                        
Name                          Ferdi Gazendam                                    
Designation                   Chief Executive Officer- Content                  
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     8 December 2005                                   
Option offer date             1 December 2003 and 2 December 2002               
Option strike price           R6.04 and R3.61                                   
Number of shares              187 216                                           
Price per share               R13,80                                            
Total value                   R2 583 581                                        
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
9 December 2005                                                                 
Sandton                                                                         
Sponsor; Investec Bank Limited                                                  
Date: 09/12/2005 04:19:53 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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