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Mon 6 Mar 2006, 14:09 Primedia Limited - Dealings in securities
PMA   PMN
 PMA                                                                             
Primedia Limited - Dealings in securities                                       
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA & ISIN: ZAE000035119                                            
Share code: PMN & ISIN: ZAE000035127                                            
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR                                             
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transactions in securities of Primedia by directors of   
the Company:                                                                    
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          2 March 2006                                 
Number of shares                   280 000                                      
Price per share                    R18,00                                       
Total value                        R5 040 000                                   
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          3 March 2006                                 
Number of shares                   12 400                                       
Price per share                    R17,92                                       
Total value                        R222 208                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          2 March 2006                                 
Number of shares                   280 000                                      
Price per share                    R18,00                                       
Total value                        R5 040 000                                   
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          3 March 2006                                 
Number of shares                   12 400                                       
Price per share                    R17,92                                       
Total value                        R222 208                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          2 March 2006                                 
Number of shares                   140 000                                      
Price per share                    R18,00                                       
Total value                        R2 520 000                                   
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          3 March 2006                                 
Number of shares                   6 200                                        
Price per share                    R17,92                                       
Total value                        R111 104                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
6 March 2006                                                                    
Sandton                                                                         
Sponsor; Investec Bank Limited                                                  
Date: 06/03/2006 02:09:03 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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