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Wed 8 Mar 2006, 14:58 Primedia Limited - Dealing in securities by a dire
PMA   PMN
 PMA                                                                             
Primedia Limited - Dealing in securities by a director                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA & ISIN: ZAE000035119                                            
Share code: PMN & ISIN: ZAE000035127                                            
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR                                             
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transactions in securities of Primedia by directors of   
the Company:                                                                    
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          6 March 2006                                 
Number of shares                   46 245                                       
Price per share                    R17,84                                       
Total value                        R825 010.80                                  
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          7 March 2006                                 
Number of shares                   40 000                                       
Price per share                    R17,70                                       
Total value                        R708 000                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          8 March 2006                                 
Number of shares                   160 770                                      
Price per share                    R17,65                                       
Total value                        R2 837 590,50                                
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          6 March 2006                                 
Number of shares                   46 245                                       
Price per share                    R17,84                                       
Total value                        R825 010.80                                  
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          7 March 2006                                 
Number of shares                   40 000                                       
Price per share                    R17,70                                       
Total value                        R708 000                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          8 March 2006                                 
Number of shares                   160 770                                      
Price per share                    R17,65                                       
Total value                        R2 837 590,50                                
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          6 March 2006                                 
Number of shares                   23 122                                       
Price per share                    R17,84                                       
Total value                        R412 496,48                                  
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          7 March 2006                                 
Number of shares                   20 000                                       
Price per share                    R17,70                                       
Total value                        R354 000                                     
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          8 March 2006                                 
Number of shares                   80 386                                       
Price per share                    R17,65                                       
Total value                        R1 418 812.90                                
Class of shares                    "N" Ordinary                                 
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date of transaction                8 March 2006                                 
Nature of transaction              Exercise of shares options                   
Number of shares                   255 466 @ R3.61                              
                                   44 534 @ R4.25                               
Class of shares                    "N" Ordinary                                 
Nature of interest                 Direct beneficial                            
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          7 March 2006                                 
Number of shares                   3 188                                        
Price per share                    R17,50                                       
Total value                        R55 790                                      
Class of shares                    Ordinary                                     
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          7 March 2006                                 
Number of shares                   3 188                                        
Price per share                    R17,50                                       
Total value                        R55 790                                      
Class of shares                    Ordinary                                     
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Mike Bosman                                  
Designation                        Director                                     
Date transaction effected          7 March 2006                                 
Number of shares                   1 594                                        
Price per share                    R17,50                                       
Total value                        R27 895                                      
Class of shares                    Ordinary                                     
Nature of transaction              Purchase                                     
Nature of interest                 Indirect beneficial                          
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
8 March 2006                                                                    
Sandton                                                                         
Sponsor                                                                         
Investec Bank Limited                                                           
Date: 08/03/2006 02:58:28 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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