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Fri 31 Mar 2006, 10:58 Primedia Limited - Dealing In Securities By A Dire
PMA   PMN
 PMA                                                                             
Primedia Limited - Dealing In Securities By A Director                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA & ISIN: ZAE000035119                                            
Share code: PMN & ISIN: ZAE000035127                                            
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR                                             
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transactions in securities of Primedia by directors of   
the Company:                                                                    
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          30 March 2006                                
Number of shares                   154 259                                      
Price per share                    R18,40                                       
Total value                        R2 838 365                                   
Class of shares                    Ordinary                                     
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               William Kirsh                                
Designation                        Chief Executive Officer                      
Date transaction effected          30 March 2006                                
Number of shares                   159 500                                      
Price per share                    R17,95                                       
Total value                        R2 863 025                                   
Class of shares                    "N" Ordinary                                 
Nature of transaction              Sale                                         
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          30 March 2006                                
Number of shares                   154 259                                      
Price per share                    R18,40                                       
Total value                        R2 838 365                                   
Class of shares                    Ordinary                                     
Nature of transaction              Purchase                                     
Nature of interest                 Indirect non-beneficial                      
Name                               Isaac Kirsh                                  
Designation                        Director                                     
Date transaction effected          30 March 2006                                
Number of shares                   159 500                                      
Price per share                    R17,95                                       
Total value                        R2 863 025                                   
Class of shares                    "N" Ordinary                                 
Nature of transaction              Sale                                         
Nature of interest                 Indirect non-beneficial                      
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
31 March 2006                                                                   
Sandton                                                                         
Sponsor                                                                         
Investec Bank Limited                                                           
Date: 31/03/2006 10:58:08 AM Produced by the JSE SENS Department                
                                                                                
                                                                                
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