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Thu 11 May 2006, 17:15 Primedia Limited - Primedia announces the successf
PMA   PMN
 PMA                                                                             
Primedia Limited - Primedia announces the successful private placement of R150  
million worth of perpetual preference shares                                    
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code: PMA & ISIN: ZAE000035119                                            
Share code: PMN & ISIN: ZAE000035127                                            
("Primedia" or "the Company")                                                   
Primedia announces the successful private placement of R150 million worth of    
perpetual preference shares                                                     
Primedia Limited today announced that it had privately placed R150 million of   
additional equity in the form of 1 500 000 non-redeemable, cumulative, non-     
participating Primedia preference shares (par value of R0,0002) with a          
subscription price of R100,00 per preference share, including premium. The      
preference dividend rate is 75% of prime. Primedia also released its Abridged   
Pre-Listing statement Thursday, 11 May 2006. The preference shares will be      
listed on the JSE Limited at 9h00 on Tuesday, 16 May 2006.                      
Commenting on the rationale for the placement, William Kirsh, Primedia CEO said:
"The group has been executing well on its growth strategy, of which acquisitions
is a key part. We are busy now with a number of very exciting acquisitions, and 
we believe that this form of permanent capital is cost effective to fund such   
acquisitions. On the basis of this momentum, it is also likely that we will     
increase the size of this capital base in the future. I am also pleased to      
report that the private placement was well over subscribed and Primedia has been
able to place its preference shares with a wide range of investors."            
Sandton                                                                         
11 May 2006                                                                     
Sponsor                                                                         
Investec Bank Limited                                                           
Enquiries:                                                                      
Brunswick      011 268 5750                                                     
Rob Pinker     083 326 7794                                                     
Gareth Sharp   083 287 3180                                                     
Date: 11/05/2006 05:15:36 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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