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Tue 20 Aug 2002, 0:00 Hercol Joins Media Sector On Jse
Hercol Joins Media Sector On JSE                                                
Heritage Collection Holdings Limited                                            
PRESS RELEASE                                                                   
19 AUGUST 2002                                                                  
HERCOL JOINS MEDIA SECTOR ON JSE                                                
A move in classification from the Retail Sector to the Media Sector on the      
Johannesburg Stock Exchange is announced today by Heritage Collection Holdings  
Limited (HERCOL).                                                               
Barry Lloyd, Chief Executive Officer of Heritage, confirmed that the change in  
classification became necessary as over eighty percent of the Group`s business  
is derived from publishing and in particular from Reader`s Digest licensed      
products. The Reader`s Digest is the world`s largest selling magazine with a    
combined circulation of over 20 million and is published in 19 languages, 48    
editions and in more than 60 countries. In South Africa readership is in excess 
of one million readers each month.                                              
The Company also publishes special interest books in such categories as health, 
general knowledge, wildlife and travel. Their recently published "Illustrated   
History of Southern Africa" sold more than 250 000 copies.                      
Listings Move Last                                                              
In addition Reader`s Digest Southern Africa is a major music and video publisher
with access to RDA INC wholly owned vault music set of more than 20 000 music   
titles. The Group primarily markets its products through direct mail but        
continues to expand its retail presence.                                        
"This change in classification more accurately reflects the nature of the       
group," says Lloyd. "We intend to concentrate far more heavily on the publishing
side of the business in the future and leverage ourselves off the expertise we  
can gain through our international associate Reader`s Digest offices. The       
margins on our products that we can pick up from our overseas counterparts are  
substantial and will help us grow our business in the future."                  
On Friday HERCOL released its Interim results which showed headline earnings of 
6.5c earnings per share as compared to the 1.1c for the comparal period last    
year.                                                                           
-ENDS-                                                                          
Issued By:          The Public Relations Department                             
                    Heritage Collection Holdings Limited                        
10 Mill Street                                              
                    Newlands 7708                                               
                    Private Bag 4                                               
                    Capemail 8003                                               
Tel: 021-670 2616                                           
                    Fax: 021-670 6204                                           
                    Email: nnursey@heritage.co.za                               
Date: 20/08/2002 08:08:49 AM Produced by the JSE SENS Department                



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