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Fri 1 Oct 2004, 14:08 REPORT FOR THE SIX MONTHS ENDED 30 JUNE 2004
HERITAGE COLLECTION HOLDINGS LIMITED - UNAUDITED INTERIM REPORT FOR THE SIX    
MONTHS ENDED 30 JUNE 2004                                                       
HERITAGE COLLECTION HOLDINGS LIMITED                                            
INCORPORATED IN THE REPUBLIC OF SOUTH AFRICA                                    
REGISTRATION NUMBER 1998/07269/06                                               
ISIN CODE : 000023594                                                           
SHARE CODE : HCL                                                                
UNAUDITED INTERIM REPORT FOR THE SIX MONTHS ENDED 30 JUNE 2004                  
GROUP INCOME STATEMENT  Unaudited           Unaudited          Audited          
                        30 June             30 June            31 Dec           
                       2004                2003               2003              
R000`s              R000`s             R000`s           
Revenue                  43,492              44,006             99,748          
Operating loss           (1,679)             (7,487)            (11,754)        
Investment income        62                  -                  811             
Loss on ordinary         (1,617)             (7,487)            (10,943)        
activities before                                                               
finance cost                                                                    
Finance costs            (1,593)             (1,823)            (4,558)         
Loss before exceptional  (3,210)             (9,310)            (15,501)        
items                                                                           
Forex loss               -                   (3,774)            -               
Realisation of business  (2,352)             -                  -               
Additional provision on  (3,481)             -                  -               
historical debtors                                                              
Loss before taxation     (9,043)             (13,084)           (15,501)        
Taxation                 -                   -                  3,671           
Total loss for the year  (9,043)             (13,084)           (11,830)        
Headline loss per share  (10.9)              (14.7)             (13.3)          
(cents)                                                                         
Loss per share (cents)   (10.2)              (14.7)             (13.3)          
Weighted number of                                                              
shares issued           88,912,885          88,912,885         88,912,885       
Reconciliation of                                                               
Headline Loss                                                                   
Net loss for year        (9,043)             (13,084)           (11,830)        
Loss on disposal fixed   (632)               -                  (10)            
assets                                                                          
Headline loss            (9,675)             (13,084)           (11,840)        
GROUP BALANCE SHEET                                                             
                        Unaudited           Unaudited          Audited          
                        30 June             30 June            31 Dec           
                       2004                2003               2003              
R000`s              R000`s             R000`s           
Assets                                                                          
Non-current assets       18,746              19,455             17,926          
Current Assets           51,118              71,190             70,507          
Inventory                10,841              11,704             10,350          
Accounts receivable      35,435              52,249             56,173          
Cash and cash            4,842               7,237              3,984           
equivalents                                                                     
Total assets             69,864              90,645             88,433          
Equity and liabilities                                                          
Shareholders` interest   16,375              25,916             26,049          
Long Term Liabilities    9,614               8,000              9,523           
Current liabilities      43,875              56,729             52,861          
Taxation                 -                   41                 -               
Accounts payable         28,341              34,368             30,908          
Current portion of long  67                  630                1,333           
term liabilities                                                                
Cash and cash            15,467              21,690             20,620          
equivalents                                                                     
Total equity and         69,864              90,645             88,433          
liabilities                                                                     
Net asset value per      18.4                29.1               29.3            
share (cents)                                                                   
GROUP CASH FLOW                              -                                  
STATEMENT                                                                       
                        Unaudited           Unaudited          Audited          
                        30 June             30 June            31 Dec           
                       2004                2003               2003              
R000`s              R000`s             R000`s           
Cash flows from          7,943               4,935              (151)           
operating activities                                                            
Cash generated from      (9,177)             (11,871)           2,534           
operations                                                                      
Net change in working    17,680              16,806             (2,685)         
capital                                                                         
Taxation paid            (560)               -                  -               
Cash flows from          (757)               (17)               556             
investing activities                                                            
Cash flows from          (1,175)             (4,498)            (2,168)         
financing activities                                                            
Net change in cash and   6,011               420                (1,763)         
cash equivalents                                                                
Cash resource at         (16,636)            (14,873)           14,873          
beginning of period                                                             
Cash resource at end of  (10,625)            (14,453)           (16,636)        
period                                                                          
STATEMENT OF CHANGES IN                                                         
EQUITY                                                                          
Unaudited           Unaudited          Audited          
                        30 June             30 June            31 Dec           
                       2004                2003               2003              
                        R000`s              R000`s             R000`s           
Balance at beginning of  26,049              39,000             39,000          
period                                                                          
Net loss for the year    (9,675)             (13,084)           (11,830)        
Realisation of           -                   -                  (1,121)         
temporary difference on                                                         
intangibles                                                                     
Balance at end of        16,375              25,916             26,049          
period                                                                          
SEGMENTAL ANALYSIS                                                              
                        30 June                        31 Dec                   
                       2004                           2003                      
                        South       Other              South   Other            
Africa      African            Africa  African           
                                   Countri                    Countries         
                                   es                                           
                        R000`s      R000`s             R000`s  R000`s           
Revenue                  40,689      2,803              89,691  10,057          
Operating (loss) /       (8,755)     (288)                      (3,385)         
Profit                                                (8,445)                   
Assets employed          66,769      3,095              84,537  3,896           
COMMENTS                                                                        
Hercol is showing considerable improvements in its results for the six-month    
period under review compared to the same period last year.                      
These improvements emerge from the extensive consolidation and restructuring    
process disclosed last year. The results of this programme are now flowing      
through to the income statement.                                                
Revenue is virtually unchanged at levels similar to last year and operating     
profit improved by R5,8 million. This reflects management`s policy of           
consolidating before moving into an expansionary phase. One significant benefit 
of this has been the greatly improved quality of the group`s debtors` book.     
Through a process of more focused offers and more refined name selection, bad   
debts have been reduced to the satisfactory levels last achieved five years ago.
This has resulted in increasingly positive cash flows which are being used to   
reduce gearing levels.                                                          
During the period under review, Hercol disposed of its interest in Heritage     
Collection.The net effect of this transaction results in the reduction of the   
Group liabilities.                                                              
The process of business review and restructuring remains ongoing, with overhead 
costs having being further reduced by 8% on a year-by-year basis. It is         
anticipated that further significant cost savings will occur within the next    
reporting period as the company has moved its head office and warehouse to new  
premises and additional staff savings have been effected.                       
The non-current assets do not include intangible value attributed to the cost of
acquiring the Reader`s Digest franchise rights in Sub-Saharan Africa, nor do    
they include any value of the group`s wholly owned mailing list of customers.   
Management is currently pursuing a number of possible joint venture             
opportunities which it is hoped will further help to expand Hercol`s publishing 
and marketing activities in the future.                                         
The directors believe that Hercol has effectively reached its turnaround point  
and is poised to resume growth.                                                 
ACCOUNTING POLICIES                                                             
The unaudited results of the group for the six months ended 30 June 2004 have   
been prepared on a basis consistent with the Audited Annual Financial Statements
at 31 December 2003. The principal accounting policies conform with the South   
African Statements of Generally Accepted Accounting Practice.                   
ON BEHALF OF THE BOARD                                                          
B L LLOYD                                                                       
Managing Director                                                               
CAPE TOWN, 1 October 2004                                                       
Registered Address:     21 Dreyer Street, Sanclare Building,                    
First Floor, Claremont                                  
Transfer Secretaries:   Computershare Investor Services 2004 (Pty) Ltd,         
                        4th Floor, Edura House,  41 Fox Street,                 
                        Johannesburg, 2001                                      
Website:                www.readersdigest.co.za                                 
Date: 01/10/2004 01:39:13 PM                     
Produced by the JSE SENS Department
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