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Wed 24 Aug 2005, 13:01 Hercol - Cautionary Announcement
Hercol - Cautionary Announcement                                                
Heritage Collection Holdings Limited                                            
Registration number: 1998/007269/06                                             
JSE Share code: HCL                                                             
ISIN: ZAE000023594                                                              
`Hercol` or `the company`                                                       
CAUTIONARY ANNOUNCEMENT                                                         
Shareholders are referred to the cautionary announcements published on 6 May and
20 June 2005. Hercol is currently negotiating with Reader`s Digest Inc. USA to  
extend the term of its current Books, Music and Home Entertainment licence. It  
is also negotiating to divest itself of its Reader`s Digest magazine licence and
for Readers Digest to purchase the magazine subscription list. If successful,   
the negotiations will lead to Hercol being able to substantially reduce its     
gearing and to concentrate and expand its core direct mail marketing activities,
which has historically been its focus.                                          
Accordingly shareholders are advised to continue to exercise caution when       
dealing in the company`s securities until a further detailed announcement is    
made.                                                                           
Cape Town                                                                       
24 August 2005                                                                  
Sponsor                                                                         
Sasfin Corporate Finance                                                        
A division of Sasfin Bank Limited                                               
Date: 24/08/2005 12:47:02 PM              
Produced by the JSE SENS Department                                             
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