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Wed 7 Sep 2005, 16:23 Heritage Collection Holdings Limited - Announcemen
Heritage Collection Holdings Limited - Announcement                             
Heritage Collection Holdings Limited                                            
Registration number: 1998/007269/06                                             
Share code: HCL                                                                 
ISIN ZAE000023594                                                               
`Hercol` or `the company`                                                       
ANNOUNCEMENT                                                                    
Introduction                                                                    
Shareholders are referred to the cautionary announcements published on 6 May, 20
June and 24 August 2005. Hercol is pleased to announce that it has successfully 
renegotiated the renewal and extension of its franchise agreement (`the new     
franchise agreement`) with Readers Digest Inc. USA, which would have expired in 
2007.                                                                           
Terms of the new franchise agreement                                            
In terms of the new franchise agreement, Hercol will continue to distribute     
Readers Digest books, music, videos and home entertainment products for three   
and a half years, plus a two year renewal period - a total of five and a half   
years.  In terms of the new franchise agreement, Hercol will no longer publish  
and distribute Readers Digest magazine, which will allow the company to         
concentrate on its direct marketing business, which has historically been its   
focus.                                                                          
The disposal                                                                    
As a consequence of the new franchise agreement, Hercol has also sold its       
magazine subscriber list to Readers Digest Inc. USA for R3,2 million, payable in
cash (`the disposal`).  The effective date of the disposal is 15 September 2005.
Rationale                                                                       
The proceeds from the disposal will be used to reduce the company`s gearing and 
to expand its direct mail marketing activities. The directors anticipate that by
the end of September 2005 the company will have completely repaid all its bank  
overdrafts, which stood at R9,87 million at 31 December 2004.                   
The pro forma financial effects of the disposal for the year ended 31 December  
2004 are set out below. The following table has been prepared for illustrative  
purposes only and is based on the published financial results of the company for
the year ended 31 December 2004.                                                
                    Before the     Afterthe      Percentage                     
disposal       disposal          change                     
                     (cents)         (cents)            (%)                     
Earnings per                                                                    
share                  (3.44)         15.31       545                           
Headline earnings                                                               
per share              (12.67)        (10.05)      21                           
Net asset value                                                                 
per share              14.12           27.83        97                          
Net tangible asset                                                              
Value per share         5.51            5.51         -                          
Notes:                                                                          
The following assumptions have been made in arriving at these financial effects:
1.  with regard to headline earnings and earnings per share, that the           
transaction was concluded on 1 January 2004; and                                
2.  with regard to net asset value and tangible net asset value per share, that 
the transaction was concluded on 31 December 2004.                              
3.   that the proceeds were applied to reduce debt and an interest saving of    
R368,000 was made.                                                              
Director`s opinion                                                              
The directors are confident that the new franchise agreement and the disposal   
will, after the appropriate restructuring, reduce the company`s overheads and   
simplify the business which will be to the long term benefit of the company and 
result in an increase in profitability.                                         
Withdrawal of cautionary announcement                                           
Shareholders are advised that a circular containing details of the disposal will
be posted to them shortly and caution is no longer required when dealing in     
their Hercol shares.                                                            
7 September 2005                                                                
Cape Town                                                                       
Sponsor                                                                         
Sasfin Corporate Finance                                                        
a division of Sasfin Bank Limited                                               
Date: 07/09/2005 04:01:07 PM                      
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