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Mon 19 Jun 2006, 15:20 Primedia - Acquisition of remaining 14% of 94.7 Hi
PMA   PMAP  PMN
 PMA                                                                             
Primedia - Acquisition of remaining 14% of 94.7 Highveld Stereo to boost        
          Primedia"s earnings                                                   
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA & ISIN: ZAE000035119                                            
Share code: PMN & ISIN: ZAE000035127                                            
Share code: PMAP & ISIN: ZAE000080529                                           
("Primedia" or "the Company")                                                   
Acquisition of remaining 14% of 94.7 Highveld Stereo to boost Primedia"s        
earnings                                                                        
Primedia Limited (Primedia) today announced that it had received approval from  
the Competition Commission on Wednesday, 13th June 2006 to purchase the         
remaining 14% of 94.7 Highveld Stereo, which it acquired from Mineworkers       
Investment Company (MIC) in November 2005. In addition, ICASA has approved the  
transaction, making the deal unconditional. Primedia will pay MIC R11, 5 million
in cash and issue 6,0 million `N" shares. Importantly, issuing the shares to MIC
will raise MIC"s economic stake in Primedia from 16, 1% to 18, 2% making MIC    
Primedia"s largest shareholder. MIC also exercises joint voting control over    
Primedia.                                                                       
Based on 94.7 Highveld Stereo"s continued strong performance for the year ended 
30 June 2006, the annualized pro forma impact of the transaction in the current 
financial year would have been 5 cents per share, or, added 5,3% to last year   
headline earnings per share of 95 cents. However, the transaction will only have
a financial impact on Primedia"s year ended 30 June 2007.                       
Commenting on the transaction, Primedia CEO William Kirsh said: "We continue to 
add value to shareholders by achieving earnings-enhancing acquisitions. This is 
a major milestone for us, as we now control 100% of the cash flows of our most  
valuable asset. We will also materially benefit from the STC cash trap that was 
part of the legacy shareholding structure".                                     
19 June 2006                                                                    
Sandton                                                                         
Sponsor; Investec Bank Limited                                                  
Enquiries:                                                                      
Brunswick                     011 268 5750                                      
Rob Pinker                    083 326 7794                                      
Gareth Sharp                  083 287 3180                                      
Date: 19/06/2006 03:20:12 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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