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Wed 6 Sep 2006, 7:27 Primedia Limited - Audited Report for the year end
PMA   PMAP  PMN
 PMA                                                                             
Primedia Limited - Audited Report for the year ended 30 June 2006               
Primedia Limited                                                                
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA & ISIN ZAE000035119                                              
Share code PMN & ISIN ZAE000035127                                              
Share code PMAP & ISIN ZAE000080529                                             
("Primedia" or "the company" or "the group")                                    
HIGHLIGHTS                                                                      
 Revenue up 23% to R2.4 billion                                                 
 EBITDA up 28% to R531.4 million                                                
PBIT up 31% to R461.0 million                                                  
 Adjusted HEPS* up 32% to 125 cents                                             
 Cash generated from operations up 23% to R480.4 million                        
 Free cash flow per share up 32% to 135 cents                                   
Shareholder distributions per share up 52% to 85 cents                         
 100% of adjusted headline earnings returned to shareholders                    
*Excluding IFRS 2 BEE ownership transaction expense                             
Condensed consolidated income statement                                         
%                    Restated     
R"000                                    change          2006          2005     
Revenue from continuing operations           23     2 387 210     1 937 769     
Operating profit before                                                         
depreciation ("EBITDA")                      28       531 449       415 039     
Depreciation and amortisation                                                   
of software                                          (70 412)      (61 839)     
Operating profit before                                                         
amortisation of other                                                           
intangibles, share option                                                       
expense, unrealised                                                             
foreign exchange and exceptional                                                
items ("PBIT")                               31       461 037       353 200     
Amortisation of other intangible assets               (4 045)          (13)     
Share option expense                                  (7 570)       (3 906)     
Net unrealised foreign                                                          
exchange (losses)/gains                               (5 200)           117     
Exceptional items                                    (87 863)        16 368     
Operating profit                            (3)       356 359       365 766     
Net finance costs                                    (47 523)      (47 334)     
Share of associated companies" profits                      -           457     
Profit before tax                           (3)       308 836       318 889     
Income tax expense                                  (102 055)      (87 377)     
Profit for the year from                                                        
continuing operations                                 206 781       231 512     
Profit for the year from                                                        
discontinued operations                                   204           148     
Profit for the year                        (11)       206 985       231 660     
Attributable to:                                                                
Primedia Limited"s ordinary shareholders              182 177       214 320     
Primedia Limited"s preference                                                   
shareholders                                            1 629             -     
Minority interest                                      23 179        17 340     
                                                      206 985       231 660     
Earnings per share attributable                                                 
to ordinary shareholders (cents)                                                
- Basic                                                    81            96     
- Diluted basic                                            78            94     
ADDITIONAL INFORMATION                                                          
                                               %                   Restated     
R"000                                     change          2006         2005     
Determination of headline earnings                                              
Profit for the year attributable                                                
to ordinary shareholders                               182 177      214 320     
Net loss/(profit) on disposal                                                   
of property, plant and equipment                           105        (206)     
Exceptional items: non-headline earnings              (10 594)      (2 805)     
Impairment of assets and equity                                                 
investments                                              3 308          578     
Profit on disposal of assets and                                                
investments                                           (13 902)      (3 063)     
Write back of costs previously written off                   -        (320)     
Tax effect of non-headline earnings items                1 688           95     
Headline earnings                                      173 376      211 404     
Number of shares ("000)                                                         
- Issued                                               225 975      221 748     
- Weighted average                                     225 891      223 032     
- Diluted weighted average                             232 299      228 494     
Headline earnings per share (cents)                                             
- Adjusted headline (excluding                                                  
- IFRS 2 BEE ownership expense)               32           125           95     
- Headline                                                  77           95     
- Diluted headline                                          75           93     
Net asset value per share (cents)                          259          199     
Restated     
R"000                                                     2006         2005     
Exceptional items                                                               
Non-headline items above                                10 594        2 805     
IFRS 2 expense relating to                                                      
BEE ownership transaction                            (108 398)            -     
Reversal of loan impairment                              4 700       14 910     
Profit on disposal of listed                                                    
investment and intellectual property                     4 430            -     
Charitable donation                                          -      (3 000)     
Other                                                      811        1 653     
Gross exceptional items                               (87 863)       16 368     
Condensed consolidated balance sheet                                            
                                                                   Restated     
R"000                                                    2006          2005     
ASSETS                                                                          
Property, plant and equipment                         315 724       306 085     
Goodwill and intangible assets                        653 326       441 633     
Other investments and loans                            12 361        25 543     
Deferred tax asset                                    116 944       124 025     
Non-current assets                                  1 098 355       897 286     
Inventories                                            59 307        51 767     
Trade and other receivables                           443 967       405 789     
Bank balances and cash                                 60 740         4 368     
Assets classified as held for sale                     15 071             -     
Current assets                                        579 085       461 924     
TOTAL ASSETS                                        1 677 440     1 359 210     
EQUITY AND LIABILITIES                                                          
Share capital and premium                             214 953       274 717     
Reserves                                              360 251       136 725     
Minority interest                                       9 637        30 780     
Total equity                                          584 841       442 222     
Long-term borrowings                                  138 961       241 276     
Long-term provisions                                   20 099        22 699     
Deferred tax liability                                 77 689        65 580     
Non-current liabilities                               236 749       329 555     
Trade, other payables and provisions                  612 347       475 208     
Bank overdraft and short-term borrowings              233 624       112 225     
Liabilities associated with                                                     
assets classified as held for sale                      9 879             -     
Current liabilities                                   855 850       587 433     
TOTAL EQUITY AND LIABILITIES                        1 677 440     1 359 210     
Condensed consolidated cash flow statement                                      
                                                      Restated                  
R"000                                         2006        2005                  
Cash generated from operations             480 373     389 850                  
Net finance costs                         (43 422)    (30 845)                  
Dividends paid to minorities                  (94)           -                  
Tax paid                                  (73 765)    (69 365)                  
Net cash inflow from                                                            
operating activities                       363 092     289 640                  
Net acquisition of subsidiaries                                                 
and investments                          (109 031)   (206 613)                  
Minority interests acquired                (9 595)   (191 568)                  
Net additions to property,                                                      
plant, equipment and software             (70 775)    (86 604)                  
Net cash outflow from                                                           
investing activities                     (189 401)   (484 785)                  
Distribution to shareholders             (166 878)   (103 289)                  
Net proceeds from issue of shares          138 762      29 060                  
Net share acquisitions by                                                       
The Primedia Trust                       (105 727)    (29 106)                  
Net borrowings (repaid)/raised            (99 863)     225 008                  
Net cash (outflow)/inflow                                                       
from financing activities                (233 706)     121 673                  
Net decrease in cash                                                            
and cash equivalents                      (60 015)    (73 472)                  
Exchange rate adjustments                    2 390       1 064                  
Cash and cash equivalents                                                       
at beginning of year                       (6 411)      65 997                  
Cash and cash equivalents                                                       
at end of year                            (64 036)     (6 411)                  
Condensed statements of changes in shareholders" equity                         
                       Share capital                  Minority                  
R"000                   and premium     Reserves     interest         Total     
GROUP                                                                           
Balance at 1 July 2004                                                          
as previously                                                                   
reported                    351 362     (34 203)            -       317 159     
IFRS adjustments                  -       12 328           40        12 368     
SA GAAP adjustment                -     (10 739)            -      (10 739)     
Balance at 1 July 2004                                                          
as restated                 351 362     (32 614)           40       318 788     
Net (loss)/income                                                               
recognised directly                                                             
in equity                      (73)     (22 197)       21 968         (302)     
Shares issued during                                                            
the year                     29 133            -            -        29 133     
Net distribution                                                                
to shareholders           (103 289)            -            -     (103 289)     
Movement in treasury                                                            
shares                      (2 416)     (26 690)            -      (29 106)     
Profit for the year               -      214 320       17 340       231 660     
Share option expense              -        3 906            -         3 906     
Minority interest                                                               
acquired                          -            -      (8 568)       (8 568)     
Balance at 30 June                                                              
2005                                                                            
as restated                 274 717      136 725       30 780       442 222     
Net (loss)/income                                                               
recognised directly                                                             
in equity                  (11 240)      (1 965)        4 449       (8 756)     
Share issue expenses       (11 240)            -            -      (11 240)     
Recovery of share                                                               
premium previously                                                              
written off                       -      (3 894)        4 449           555     
Translation                                                                     
reserve movement                  -        1 929            -         1 929     
Shares issued                                                                   
during the year             150 002            -            -       150 002     
Net distribution                                                                
to shareholders           (166 878)            -            -     (166 878)     
Movement in                                                                     
treasury shares            (35 679)     (70 048)            -     (105 727)     
Profit for the year               -      183 806       23 179       206 985     
Share option expense          4 031        3 335          204         7 570     
BEE ownership                                                                   
transaction expense               -      108 398            -       108 398     
Acquisition of                                                                  
minority interests                -            -     (48 081)      (48 081)     
Dividends declared                                                              
to minorities                     -            -        (894)         (894)     
Balance at 30 June                                                              
2006                        214 953      360 251        9 637       584 841     
SEGMENT REPORT                                                                  
                                          %                        Restated     
R"000                                change               2006         2005     
Revenue                                                                         
Advertising                              21          1 146 817      950 288     
Content                                  22          1 140 374      933 827     
New media sectors                                       76 947       33 467     
One to one marketing                                    63 174       62 726     
Discontinued operation                                (40 102)     (42 539)     
                                                     2 387 210    1 937 769     
PBIT                                                                            
Advertising                              32            395 308      298 761     
Content                                  17             87 596       74 950     
New media sectors                                        2 251        2 785     
One to one marketing                                     3 786        2 095     
Discontinued operation                                   (227)        (652)     
Central                                               (27 677)     (24 739)     
                                                       461 037      353 200     
Segment result                                                                  
Advertising                                            388 932      293 951     
Content                                                 88 151       89 384     
New media sectors                                        (708)        2 073     
One to one marketing                                     3 567        2 251     
Discontinued operation                                   (227)        (652)     
Central                                              (123 356)     (21 241)     
                                                       356 359      365 766     
CAPITAL EXPENDITURE, COMMITMENTS AND CONTINGENCIES                              
                                                      Restated                  
R"000                                                                  2006     
                                                          2005                  
Future capital commitments                             108 014       96 870     
Financial commitments                                   50 941       42 468     
Future lease payments                                  343 040      355 144     
Contingent liabilities                                 210 211      214 184     
Indemnities received                                 (202 258)    (155 994)     
                                                         7 953       29 422     
Notes                                                                           
BASIS OF PREPARATION AND ACCOUNTING POLICIES                                    
The annual financial statements have been prepared in accordance with           
International Financial Reporting Standards (IFRS) and IAS 34. The group is     
reporting under IFRS for the first time for the year ended 30 June 2006 and     
comparative figures previously published under SA GAAP have been restated to the
equivalent basis under IFRS.  The effective date of the transition to IFRS is 1 
July 2004.                                                                      
The accounting policies used in the preparation of the annual financial         
statements are consistent with those applied in the previous financial period,  
except as disclosed below:                                                      
IFRS 2 Share based payments                                                     
In accordance with the provisions of this standard, the group now recognises    
the fair value of share options granted to employees as an expense in the       
income statement, with a corresponding credit to equity. The group has          
extended the scope of IFRS 2 to include the group"s black economic empowerment  
initiative and consequently, the fair value of the 8 000 000 shares issued at   
par to Mineworkers" Investment Company (Pty) Limited has been expensed in the   
income statement.                                                               
IAS16 Property, plant and equipment                                             
Residual values and useful lives of assets were re-assessed and where           
applicable, restated as required by IAS 16. In terms of the transitional        
election made under IFRS 1, certain items of property, plant and equipment      
were recognised at deemed cost, being the fair value on 1 July 2004.            
SA GAAP adjustments                                                             
An adjustment was made in terms of SA GAAP to reduce the carrying value of      
deferred tax assets previously raised against equity.                           
None of the above adjustments mentioned above have any impact on the group"s    
cash flow or minority interests.                                                
The income statement and balance sheet impact are as follows:                   
R"000                                     Assets       Liabilities      Equity  
1 July 2004                                                                     
As previously reported                   990 452         (673 293)   (317 159)  
IAS 16 Property,                                                                
plant and equipment                       12 912             (584)    (12 328)  
Minority interest                              -                40        (40)  
SA GAAP adjustment                      (10 739)                 -      10 739  
R"000                        Profit       Assets       Liabilities      Equity  
1 July 2005                                                                     
As previously reported    (232 912)    1 374 928         (967 729)   (407 199)  
IFRS 2                                                                          
Share-based payments          3 906            -                 -           -  
IAS 16 Property,                                                                
plant and equipment         (2 654)       16 973           (1 991)    (14 982)  
IFRS 3                                                                          
Business combinations             -        1 048           (1 048)           -  
Minority interest                 -     (23 000)            53 780    (30 780)  
SA GAAP adjustment                -     (10 739)                 -      10 739  
(231 660)    1 359 210         (916 988)   (442 222)  
COMMENTARY                                                                      
OVERVIEW                                                                        
Primedia is extremely proud to have produced another excellent set of results   
for the year ended 30 June 2006. The group"s current composition and momentum   
should ensure that shareholders are rewarded with consistent and above average  
returns, and excellent cash distributions. The group is underpinned by a        
strong management team with good strategic insight into the media industry,     
great innovation and entrepreneurship.                                          
STRATEGIC REVIEW                                                                
A benchmarked, world-class strategy drives Primedia"s performance. The group    
continues to track global media trends and monitor best practices. Primedia"s   
watching brief allows it to be ahead of the curve in identifyin g global        
opportunit ies that are appropriat e to the local media market place, in order  
to lead the market and maximise shareholde r returns.                           
The most outstanding element of Primedia"s strategy is the group"s leadership   
of the South African "out of home" media spectrum. Primedia"s reach is          
pervasive and includes listening to radio in the car, billboards, commuter      
media, airport advertising, shopping mall media, wash room advertising, in-     
store media and cinema advertising.                                             
As the world inevitably becomes more digitally centric, Primedia"s out of home  
media presence is assuming far greater importance to its clients and            
advertisers. Using digital technology to enhance existing traditional delivery  
channels (thereby increasing revenue and reducing distribution costs) enables   
Primedia to capitalise on global trends and opportunities from the digital      
world, which also includes the increasing consumption of digital media by       
consumers.                                                                      
2006 strategic priorities                                                       
At the beginning of the 2006 financial year, the group outlined five key        
strategic priorities for the short to medium term, namely:                      
  Increased patronage of filmed entertainment by black consumers;               
  Increased patronage (frequency) of filmed entertainment by traditional        
audiences;                                                                   
  The achievement of critical mass for Primedia Unlimited Advertising;          
  Unlocking value from the group"s sport assets; and                            
  Establishing a greater proportion of earnings from content.                   
The group can report on a very satisfactory 2006 fiscal.                        
With regard to the first two priorities, following resolution of Ster-          
Kinekor"s product supply problems in November 2005, excellent progress has      
been made at the Ster-Kinekor Junction sites, where cinema ticket prices have   
been lowered significantly. Black consumer attendances across Ster-Kinekor"s    
cinemas now stands at an impressive 36% (2005: 14%) and revenue at Ster-        
Kinekor Junction sites has increased by 42% subsequent to the resolution of     
the product supply problems and as compared to the corresponding prior period.  
Taking into account the slower rate of revenue growth at the Ster-Kinekor       
Classic sites, Ster-Kinekor Theatres" overall revenue has increased by 20%      
over the same period.                                                           
On the back of targeted acquisitions, the financial objective originally set    
to attain critical mass at Primedia Unlimited Advertising was an annualised     
PBIT of R20 million. Although the division fell marginally short of this        
financial objective, much progress has been made, which will translate into     
significantly improved results for 2007.                                        
Unlocking the value of the group"s sports assets is a medium to long-term       
focus. In particular, satisfactory progress has been made in positioning        
Primedia as the preferred media partner to corporate South Africa for the FIFA  
2010 World Cup. The recent acquisitions of an 80% stake in Powerview and a 70%  
stake in Warwick Sports Marketing by Primedia Sport are both relevant in this   
regard.                                                                         
Content businesses currently contribute approximately 20% of the group"s        
operating profit. The group"s medium to long-term objective is to generate      
between 30% and 40% of its operating profit from content, which is a less       
cyclical earnings driver, although the actual achievement of this target        
remains a significant challenge, given the fact that the advertising            
businesses continue to grow robustly. Key to the achievement of this strategy   
is increasing the size of the group"s existing content businesses, and          
diversification into new areas. The improved performance of Ster-Kinekor        
Theatres will assist in the achievement of greater scale from the existing      
portfolio, while the purchase of a controlling stake in eXactmobile and the     
establishment of Primedia Education will assist in achieving greater            
diversification.                                                                
During 2006, the group achieved organic and innovative growth in operating      
profit of 24%. In addition, during and subsequent to the year-end, the group    
made a number of earnings enhancing acquisitions, including the bolt-on         
acquisitions of:                                                                
 GMR (Comutanet);                                                               
 Indiza Media (Primedia Outdoor);                                               
Powerview and Warwick Sports Marketing* (Primedia Sport);                      
 365 Digital (iafrica.com); and                                                 
 An additional 14% of 94.7 Highveld Stereo (Primedia Broadcasting).             
Investments into new, high growth scalable media sectors were also made,        
namely:                                                                         
 The Letter Corporation (washroom advertising);                                 
 Moving Tactics (campus media);                                                 
 X/Procure (on-line procurement for the pharmaceutical industry and exclusive   
advertising channel);                                                           
 Merchint* (digital advertising at point of purchase);                          
 eXactmobile* (mobile content); and                                             
 Icon Media* (wrap around shopping cart advertising).                           
The full impact of all these acquisitions will be felt in the 2007 fiscal.      
*Acquisitions subsequent to 30 June 2006.                                       
2007 strategic priorities                                                       
The group"s key strategic priorities for 2007 are largely a continuation of     
2006 strategies, and include the following                                      
 Accelerated expansion into new media sectors, with an increased exposure to    
content based media;                                                            
 Realising the full benefit of Ster-Kinekor Theatres" low price ticket          
strategy and thereby positioning the company for sustainable growth. This       
objective will also enable the group to increase its earnings contribution      
from content; and                                                               
 Continued focus on unlocking the value of the group"s sports assets,           
following the shift in the world"s focus from the FIFA 2006 Soccer World Cup    
to the event to be hosted by South Africa in 2010.                              
The group"s growth strategies will also continue to be a major focus, as will   
the increase in the scale of many of our businesses.                            
FINANCIAL RESULTS                                                               
Revenue increased by 23% to R2.4 billion. EBITDA rose 28% to R531.4 million.    
PBIT increased by 31% to R461.0 million with operating margins increasing       
17.9% to 19.0%. Adjusted HEPS calculated excluding the once-off IFRS 2 expense  
relating to the BEE issue of shares to Mineworkers Investment Company (Pty)     
Limited increased by 32% to 125 cents. The IFRS charge for this transaction     
amounted to R108.4 million which is equal to 48 cents per share, with the       
result that HEPS reduced by 19% to 77 cents per share.                          
Particularly pleasing was the group"s continued strong cash generation of       
R304.4 million in after-tax free cash flow, which is equal to 135 cents per     
share (2005: 102 cents). This exceeded the adjusted headline earnings           
(excluding once-off BEE costs) of R281.8 million by 8%. Shareholders received   
a total return of R289.9 million during the year through distributions to       
shareholders of R166.9 million and share purchases of R123.0 million by the     
group share trust, which represented approximately 100% of the group"s          
adjusted headline earnings.                                                     
The group"s balance sheet was strengthened through the raising of R150 million  
in permanent preference share capital which was earmarked for acquisitions, of  
which R142.8 million was spent during the year. The balance sheet remains       
soundly structured with year-end net debt nearly twice covered by EBITDA and    
fully covered by this year"s after-tax free cash flow.                          
Divisional review                                                               
Advertising                                                                     
This division once again produced stellar results with all major businesses     
performing exceptionally well and revenue increasing by 21% to R1.1 billion.    
PBIT increased by 32% to R395.3 million and PBIT margins increased to 35% from  
31%. Primedia Broadcasting remains the division"s biggest contributor           
delivering R255.6 million in PBIT, an improvement of 33%.                       
Advertising"s non-broadcasting businesses which include Primedia Outdoor,       
Primedia Instore, Comutanet, Cinemark and Primedia Sport contributed            
R139.7 million in PBIT, up 30%.                                                 
Content                                                                         
This division also posted an impressive performance with revenue increasing by  
22% to R1.1 billion and PBIT increasing by 17% to R87.6 million. The November   
2005 resolution of product supply problems at Ster-Kinekor Theatres assisted    
that division to turn in an impressive second half performance. Ster-Kinekor    
Theatres" performance was also positively impacted by good cost improvements    
due to benefits derived from prior period expenditure on technology and         
systems and a 12% increase in overall theatre attendance, to 18.2 million, on   
the back of Ster-Kinekor"s low ticket pricing strategy. Ster-Kinekor Games      
performed excellently.                                                          
Primedia Unlimited - Advertising                                                
Revenue and PBIT more than doubled to R75.1 million and R10.2 million           
respectively. The various acquisitions made since the establishment of the      
division have been well integrated and bedded down.                             
Subsequent to year-end, the division concluded the acquisition of a 74% stake   
in Icon Media, which owns the exclusive rights to shopping carts that provide   
unique wrap around and retail call to action branding for usage in malls and    
retail environments. Together with the momentum from the existing businesses,   
this should result in a significantly improved performance for 2007.            
Primedia Unlimited - Content                                                    
This division reported a loss of R7.9 million in the fiscal (2005:              
R1.1 million), mainly due to the R4.4 million losses incurred by Book4Golf, the 
online golf booking business and a loss of R1.6 million incurred by the video   
and DVD business targeted at the township areas. The video and DVD business     
has been sold due to the inability to find a sufficient number of suitable      
outlet sites. Book4Golf was not considered viable and has been closed.          
Once approval has been received from the Competition Commission for the         
group"s recent transaction relating to eXactmobile (expected before the end of  
December 2006), the Primedia Unlimited Content division should start to         
contribute positively to Primedia"s results.                                    
One to one                                                                      
This division increased its profitability by 81% to R3.8 million with revenue   
remaining unchanged at R63 million. The South African based Knowledge Factory   
performed exceptionally well. Agreement has been reached to sell UK-based       
Database Group and proceeds to Primedia are estimated at R10 million.           
Central                                                                         
The increase in expenses primarily relates to an increase in the group"s        
corporate social investment expenditure.                                        
Prospects                                                                       
The group"s strategic and financial health is excellent.                        
In the next fiscal, we expect good growth in operating profit due to            
anticipated continued organic and innovative growth, the full year              
contribution of acquisitions made during the year as well as from recent        
acquisitions. Due to an anticipated higher effective tax rate, growth in HEPS   
is expected to be lower than the operating profit growth.                       
The group also anticipates continued good free cash flow generation, which      
will continue to support the group"s distribution policy and further            
acquisitions in line with the group"s stated strategy.                          
Given the progress made to date, the group is focused on development plans      
through to 2010 and internal targets have been set which, though ambitious,     
are achievable.                                                                 
Perpetual preference shares                                                     
The group successfully completed the private placement of additional equity in  
the form of R150 million consisting of 1 500 000 non-redeemable, cumulative,    
non-participating preference shares (par value of R0.0002) at a subscription    
price of R100 per preference share, including premium. The preference shares    
were listed on the JSE Limited on Tuesday, 16 May 2006 and the preference       
dividend rate is 75% of the prime overdraft rate.                               
Notice is hereby given that Preference Dividend No. 1 of 317 cents for the      
period ending 2 October 2006, has been declared and will be payable to holders  
of non-redeemable, cumulative, non-participating preference shares recorded in  
the books of the company on Friday, 29 September 2006 as follows:               
  Last day to trade "cum" the dividend           Thursday, 21 September 2006    
  Shares to commence trading "ex" the dividend     Friday, 22 September 2006    
  Record date                                      Friday, 29 September 2006    
Payment will be made on                             Monday, 2 October 2006    
Preference share certificates may not be rematerialised or dematerialised       
during the period Friday, 22 September 2006 to Friday, 29 September 2006, both  
days inclusive.                                                                 
Distribution out of share premium                                               
The group"s distribution policy in respect of ordinary and N ordinary shares    
is based on a cover of 1.5 to 2.0 times headline earnings excluding the impact  
of non-cash items relating to IFRS 2 and unrealised foreign exchange gains or   
losses, which in the period amounted to 130 cents. This represents a reduction  
in the group"s previous cover of between 1.7 to 2.0 times cover and is in line  
with the continued improvement in the group"s performance.                      
The Board has, in terms of the specific authority granted to directors at the   
annual general meeting held on 25 November 2005, resolved to pay a total cash   
distribution of 85 cents per share for the year ended 30 June 2006.             
Accordingly, notice is hereby given that a final cash distribution out of       
share premium of 45 cents per share (2005: 34 cents per share) for the year     
ended 30 June 2006, in lieu of dividends, will be awarded to ordinary and N     
ordinary shareholders recorded in the register of the company at the close of   
business on Friday, 27 October 2006. This represents an increase of 52%         
relative to the previous final period.                                          
Last day to trade "cum" the distribution           Friday, 20 October 2006    
  Shares to commence trading "ex" the distribution   Monday, 23 October 2006    
  Record date                                        Friday, 27 October 2006    
  Payment will be made on                            Monday, 30 October 2006    
Share certificates may not be rematerialised or dematerialised during the       
period Monday, 23 October 2006 to Friday, 27 October 2006, both days            
inclusive.                                                                      
In terms of the requirements of the Companies Act 1973, the directors confirm   
that after the payment of the distribution, Primedia will be able to pay its    
debts as they become due in the ordinary course of business and its             
consolidated assets, fairly valued, will exceed its consolidated liabilities    
EVENTS SUBSEQUENT TO YEAR-END                                                   
Subsequent to year-end, the South African Revenue Services ("SARS") threatened  
to issue an assessment in respect of expenditure incurred by the group in order 
to acquire the Africa on Air trademarks, which the group claimed as an allowance
in terms of the Income Tax Act.  This expenditure was previously allowed as a   
deduction by SARS in terms of an assessment, after specific queries to this     
effect.  At this stage, the quantum of the group"s exposure, if any, cannot be  
ascertained with any degree of certainty. However, the group does not believe   
that the grounds put forward by SARS for reopening assessments previously       
raised, have any legal merit and appropriate steps are being taken to defend the
group"s position.                                                               
Events subsequent to year-end                                                   
Subsequent to year-end, the South African Revenue Services ("SARS") has         
disputed the group"s R317.0 million expenditure incurred on the Africa on Air   
trademark which was claimed for tax purposes as allowed by the Income Tax Act   
and assessed as a deductable expense by SARS. At this stage, the quantum of the 
group"s exposure, if any cannot be ascertained with any degree of certainty.    
However, the group does not believe that the grounds put forward by SARS for    
reopening assessments previously raised, have any legal merit and appropriate   
steps are being taken to defend the group"s position.                           
Change in directorate                                                           
Subsequent to year-end, the South African Revenue Services ("SARS") has         
disputed the group"s R317.0 million expenditure incurred on the Africa on Air   
trademark which was claimed for tax purposes as allowed by the Income Tax Act   
and assessed as deductable expense by SARS. At this stage, the quantum of the   
group"s exposure, if any cannot be ascertained with any degree of certainty.    
However, the group does not believe that the grounds put forward by SARS for    
reopening assessments previously raised, have any legal merit and appropriate   
steps are being taken to defend the group"s position. In the event, 42.5% of    
any exposure in this regard relating to periods prior to 30 June 2004 would     
be recoverable by the group from previous shareholders in Africa on Air.        
Mr Kaizer Motaung, a non-executive director, resigned from the Board during     
the period. The Board extends its gratitude to Mr Motaung for his contribution  
during his tenure.                                                              
The Board welcomes Ms Melody Lekota, the group HR executive, who has been       
appointed as an executive director of the Board with effect from 9 June 2006.   
Transfer of sector on the JSE Limited                                           
The listing of Primedia"s ordinary and N ordinary shares was transferred to     
the "Broadcasting and Entertainment" sub-sector of the JSE Limited with effect  
from 19 June 2006.                                                              
Audit report                                                                    
The consolidated results and the annual financial statements for the year have  
been audited by Deloitte & Touche. Their unqualified reports are available for  
inspection at the company"s registered office.                                  
Acknowledgements                                                                
We are most grateful to all our stakeholders and, in particular our dedicated   
employees, who have enabled our progress.                                       
For and on behalf of the board                                                  
AP Nkuna             W Kirsh               O Ighodaro                           
Chairman             Chief Executive       Chief Financial Officer              
Sandton                                                                         
6 September 2006                                                                
Directorate                                                                     
Executive: W Kirsh (CE), O Ighodaro (CFO), FA Gazendam, M Lekota, K Pillay      
Non-Executive: AP Nkuna (Chairman), I Kirsh, HM Madima, P Maw                   
Independent Non-Executive: MJ Bosman, N Canca, HM Khoza, CS Seabrooke,          
BJT Shongwe, SV Zilwa                                                           
Alternate: Keshan Pillay (alternate to AP Nkuna)                                
Company secretary: SE Sather                                                    
Registered office                        Transfer secretaries                   
6th Floor, Primedia Place, 5 Gwen Lane   Computershare Investor Services 2004   
(Pty) Limited                          
Sandown 2196                             70 Marshall Street, Johannesburg 2001  
Date: 06/09/2006 07:28:13 AM Produced by the JSE SENS Department                
                                                                                
                                                                                
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