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Wed 21 Feb 2007, 8:00 AET - Alert - Abridged Prospectus
JSE
 AET                                                                             
    AET - Alert - Abridged Prospectus                                           
    Alert Steel Holdings Limited                                                
    (Incorporated in the Republic of South Africa)                              
(Registration number 2003/005144/06)                                        
    (JSE code: AET & ISIN: ZAE000092847)                                        
    ("Alert" or "the company")                                                  
    Alert Steel Holdings Limited - Abridged Prospectus                          
This abridged prospectus is not an invitation to the public to subscribe    
    for shares in Alert, but is issued in compliance with the Listings          
    Requirements of the JSE for information purposes only.  The information in  
    this abridged prospectus has been extracted from a full prospectus issued   
by Alert on 16 February 2007 ("the detailed prospectus"), which is          
    available as set out in paragraph 8.  At the date of listing the authorised 
    share capital of Alert comprises 500 million ordinary shares with a par     
    value of 0.01 cent each, of which, after a private placement of Alert       
ordinary shares by way of an offer by the company for the subscription of   
    20 000 000 ordinary shares at an issue price of 100 cents per ordinary      
    share in the share capital of Alert thereby raising R20 million before      
    expenses and an offer for sale of 50 000 000 ordinary shares by the         
existing shareholder at a price of 100 cents per ordinary share (together,  
    "the private placement"), 245 million shares will be in issue.              
    ABRIDGED PROSPECTUS                                                         
    Listing of Alert ordinary shares ("shares") on JSE Limited ("the JSE").     
1.   INCORPORATION AND HISTORY                                              
                                                                                
    1.1  The business conducted by Alert Steel was established, by Wynand       
         Schalekamp an entrepreneur with extensive experience in the steel and  
construction industries, on a part-time basis 27 years ago as a small  
         one-man business operating from a garage and providing a variety of    
         steel products to the building industry.                               
                                                                                
1.2  Alert Steel was incorporated as a private company in 1988, at which    
         time it acquired the abovementioned business.                          
                                                                                
    1.3  In 1996 Alert Steel expanded its geographical footprint outside of     
Pretoria with the acquisition of a further two retail outlets in       
         Pietersburg and Louis Trichardt.                                       
                                                                                
    1.4  The group made a strategic decision 10 years ago to diversify its      
product range by adding building materials and hardware products to    
         its product range.                                                     
                                                                                
    1.5  In 2001 the group again extended its product range by including        
plumbing materials.                                                    
    1.6  Today the group has 11 retail branches in Gauteng, the Limpopo         
         Province, Mpumalanga and the North West Province.                      
                                                                                
1.7  The group also has two rebar manufacturing facilities in Polokwane and 
         Pretoria.                                                              
                                                                                
    1.8  Alert was incorporated as a private company on 3 March 2003 with the   
name Micromatica 855 (Pty) Limited.  On 25 January 2006, Micromatica   
         855 (Pty) Limited changed its name to Alert Steel Built It (Pty)       
         Limited and on 11 December 2006, Alert was converted to a public       
         company and changed its name to Alert Steel Holdings Limited.          

    1.9  With effect from 1 November 2006, the group was rationalised and       
         restructured with Alert acquiring 100% of the entire issued share      
         capital of Alert Steel, Alert Brits and Alert Tshwane, 51% of the      
entire issued share capital of Alert Hazyview and 50% of the entire    
         issued share capital of Alert Polokwane from the existing shareholder. 
    2.   NATURE OF THE COMPANY`S BUSINESS AND INDUSTRY                          
    2.1  Alert, through its operating subsidiaries, conducts business as        
retailers of prime steel, building materials, plumbing and hardware    
         products, operating 11 retail branches and 2 rebar manufacturing       
         plants.                                                                
    2.2  The group is gradually migrating steel sales in the main to the supply 
of building, plumbing materials and other hardware products.           
                                                                                
    2.3  Approximately 80% of the group`s revenue is derived from steel sales.  
         It is expected that by 2008 this will reduce to 60%.  The group        
currently sells approximately 9 500 tons of steel per month.           
    2.4  The group also has the capacity to manufacture rebar steel in excess   
         of 3 000 tons per month from the Polokwane and Pretoria operations.    
    3.   PROSPECTS                                                              
3.1  The group`s strategy is to expand the business geographically in       
         Gauteng, the North West, the Limpopo Province and Mpumalanga over the  
         next couple of years where significant infrastructural development     
         will occur, with specific focus on the large infrastructural projects  
such as power stations and platinum mines.                             
    3.2  The group will also enlarge and diversify its current product range in 
         all the geographic areas where it currently operates to enable it to   
         supply a complete product range to its customers.                      
3.3  It is envisaged that, as part of the listing process, suitable BEE     
         investors will be identified to participate in the private placement.  
         A BEE partner will position the group favourably when tendering for    
         the large parastatal contracts in South Africa.                        
4.   SUMMARY OF HISTORICAL AND FORECAST INCOME STATEMENTS                   
         The summarised historical and forecast financial information of Alert  
         for the financial year ended 30 June 2006, the financial years ending  
         30 June 2007 and 30 June 2008, the preparation of which is the         
responsibility of the directors, are set out below.  This financial    
         information must be read in conjunction with the independent reporting 
         accountants` report thereon reproduced in the detailed prospectus.     
                                                                                
4.1.1     Extracts from the historical and forecast income statements       
                                                                                
                                                                                
                                                                                
Aggrega   Forecast   Forecast          
                                         ted       (3)        30 June           
                                         30 June   30 June    2008              
                                         2006      2007       R`000             
R`000     R`000                        
                                                                                
              Revenue (4)                469 993   618 129    764 503           
              Gross profit               110 331   161 630    189 526           
Other income               57         -          -                
              Operating costs            (80       (113 634)  (128              
                                         954)                 591)              
              EBITDA                     29 434    47 996     60 935            
Depreciation               (3 921)   (4 550)    (4 587)           
              Profit before interest     25 513    43 446     56 348            
              and taxation                                                      
                                                                                
Loss on disposal of non-   (67)      -          -                 
              current assets                                                    
              Net interest               (2 143)   712        3 239             
              (paid)/received                                                   
Profit before taxation     23 303    44 158     59 587            
              Taxation                   (7 321)   (12 806)   (17 280)          
              Profit after taxation      15 982    31 352     42 307            
              Outside shareholders`      (1 861)   (5 438)    (7 069)           
interest (4)                                                      
              Earnings attributable to   14 121    25 914     35 238            
              ordinary shareholders                                             
                                                                                
Reconciliation of                                                 
              headline earnings:                                                
              Profit attributable to     14 121    25 914     35 238            
              ordinary shareholders                                             
Loss on disposal of non-   34        -          -                 
              current assets                                                    
              Headline earnings          14 155    25 914     35 238            
              attributable to ordinary                                          
shareholders                                                      
              Pro forma weighted         225 000   231 630 1  245 000           
              average shares in issue     000      37         000               
              on which earnings are                                             
based (1)                                                         
              Pro forma earnings per     6.3       11.2       14.4              
              share (cents)                                                     
              Pro forma headline         6.3       11.2       14.4              
earnings per share                                                
              (cents)                                                           
              Notes:                                                            
              (1)  The pro forma weighted average number of shares in issue for 
30 June 2006 is based on the sub-division and increase of    
                   the ordinary shares in issue into 225 000 000 ordinary       
                   shares in issue on the last practicable date as set out in   
                   the detailed prospectus.                                     
(2)  The assumptions upon which the forecast income statements    
                   are based are set out in the detailed prospectus.            
              (3)  The profit forecast for 30 June 2007 includes the aggregated 
                   results of the restructured group until 31 October 2006 and  
will not be comparable to numbers that will appear in the    
                   audited annual financial statements.                         
              (4)  Inter-company transactions and outside shareholders          
                   interests have been accounted for in aggregated financial    
information in order that the income statements prior to and 
                   post the group restructure are comparable.                   
              (5)  The new group structure is effective from the 1 November     
                   2006 and includes the aggregated historical audited results  
of Alert Steel, Alert Brits, Alert Polokwane and Alert       
                   Tshwane.                                                     
    5.   DIRECTORS, COMPANY SECRETARY AND REGISTERED OFFICE                     
    5.1  Full names, ages, business addresses and functions of the board of     
directors of Alert                                                     
                                                                                
                                                                                
    Director            Age   Function        Business address                  
Wynand Frederik     57    Chairperson     12 Gompou Street,                 
    Schalekamp ([21.6)        and Managing    East Lynne,                       
                              Director        Pretoria, 0186                    
    Willem Wouter       51    Financial       12 Gompou Street,                 
Mentz                     Director        East Lynne,                       
                                              Pretoria, 0186                    
    Ethan Dube*         47    Non-executive   Vunani House                      
                              Director        Freestone Park,                   
135 Patricia Road,                
                                              Sandown, Sandton,                 
                                              2196                              
    Owen Vernon Jevon*  52    Non-executive   Farm Rietfontein,                 
Director        Trichardt                         
    * Non-executive                                                             
    All directors are South African citizens.                                   
    5.2  Company secretary and registered office are:                           
W W Mentz (CA (SA))                                                    
         12 Gompou Street                                                       
         East Lynne                                                             
         0186                                                                   
(PO Box 29607, Sunnyside, 0132)                                        
    6.   THE PLACEMENT                                                          
    6.1  Salient features                                                       
                                                                                
6.1.1     The salient features of the private placement are as follows:     
                                                                                
                                                                                
    Offer price per ordinary share        100                                   
(cents)                                                                     
    Par value per ordinary share (cents)  0.01                                  
    Premium per ordinary share (cents)    99.99                                 
    Number of ordinary shares offered by  20 000 000                            
the company for subscription in                                             
    terms of the private placement                                              
    Issue consideration to be received    R20 million                           
    by the company before expenses                                              
Number of ordinary shares offered     50 000 000                            
    for sale by the existing shareholder                                        
    in terms of the private placement                                           
    Total consideration to be received    R50 million                           
by the existing shareholder                                                 
                                                                                
    The opening and closing dates of the private placement are                  
    as follows:                                                                 
Opening date of the private           Wednesday,                            
    placement at 09:00 on                 21 February 2007                      
    Closing date of private placement at  Thursday,                             
    12:00 on                              22 February 2007                      
Anticipated listing date on ALTx at   Thursday, 1 March                     
    commencement of trade on              2007                                  
    Note:                                                                       
    These dates are subject to change at the discretion of the company.  Any    
changes will be released on SENS.                                           
                                                                                
    6.2  Alert holds irrevocable undertakings from various selected investors   
         to subscribe for 70 000 000 shares in terms of the private placement,  
amounting to 100% of the private placement shares.                     
    6.3  The private placement of 70 000 000 ordinary shares have been fully    
         allocated to the investors who have given irrevocable undertakings as  
         set out in paragraph 6.2 above.                                        
6.4  The placement has not been underwritten and is not subject to a        
         minimum subscription, being achieved.                                  
    7.   LISTING ON THE JSE                                                     
         Subject to the required spread of public shareholders in terms of the  
Listings Requirements being obtained pursuant to the private           
         placement, the JSE has approved the listing of 245 million shares on   
         ALTx with effect from the commencement of business on Thursday,        
         1 March 2007.  The shares will trade under the abbreviated name        
"Alert" and the JSE code "AET" and ISIN ZAE000092847.                  
    8.   COPIES OF THE PROSPECTUS                                               
         Copies of the prospectus, in English, may be obtained, during business 
         hours, from Wednesday, 21 February 2007, from the registered offices   
of Alert, Exchange Sponsors (Pty) Limited and the transfer             
         secretaries, details of which are set out below:                       
         -    the registered office of the company - 12 Gompou Street, East     
              Lynne, 0186                                                       
-    the offices of Exchange Sponsors (Pty) Limited - 39 First Road,   
              Hyde Park, 2196;                                                  
         -    the offices of Computershare Investor Services 2004 (Pty) Limited 
              - Ground Floor, 70 Marshall Street, Johannesburg, 2001.           
Johannesburg                                                                
    21 February 2007                                                            
    Designated Adviser                                                          
    Exchange Sponsors (Pty) Limited                                             
Auditors and reporting accountants                                          
    RSM Betty & Dickson (Tshwane)                                               
    Limited Assurance Provider                                                  
    BDO Spencer Steward (Jhb) Inc.                                              
Attorneys                                                                   
    Fluxmans Inc.                                                               
Date: 21/02/2007 08:00:03 Produced by the JSE SENS Department.                  
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