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Wed 7 Mar 2007, 7:14 PMA/PMN/PMAP - Primedia - Unaudited interim result
PMA   PMAP  PMN
 PMA                                                                             
PMA/PMN/PMAP - Primedia - Unaudited interim results for the six months          
                         ended 31 December 2006                                 
Primedia Limited                                                                
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA & ISIN ZAE000035119                                              
Share code PMN & ISIN ZAE000035127                                              
Share code PMAP & ISIN ZAE000080529                                             
("Primedia" or "the company" or "the group")                                    
UNAUDITED INTERIM RESULTS                                                       
for the six months ended 31 December 2006                                       
HIGHLIGHTS                                                                      
Turnover up 10% to R1 410,0 million                                             
EBITDA up 19% to R329,0 million*                                                
EBITDA margin of 23,3% (2005: 21,6%)*                                           
PBIT up 18% to R285,8  million*                                                 
PBIT margin of 20,3% (2005: 19,0%)*                                             
Normalised HEPS up 16% to 73 cents                                              
Cash generated by operations up by 54,4% to R148,1 million                      
Distribution per share up 25% to 50 cents**                                     
*    Before share option expense                                                
** Subject to certain conditions                                                
CONDENSED CONSOLIDATED INCOME STATEMENT                                         
Restated            Audited                    
                       6 months  6 months            12 months                  
                       Dec 2006  Dec 2005  %         June 2006                  
                       R`000     R`000     change    R`000                      
Revenue from            1 409     1 278      10        2 387 210                
continuing operations   589       838                                           
Operating profit        329 001   275 624    19       531 449                   
before depreciation                                                             
("EBITDA")                                                                      
Depreciation and        (43 164)  (32 611)             (70 412)                 
amortisation of                                                                 
software                                                                        
Operating profit        285 837   243 013    18       461 037                   
before amortisation of                                                          
other intangibles,                                                              
unrealised foreign                                                              
exchange and                                                                    
exceptional items                                                               
("PBIT")                                                                        
Share option expense    (6 083)   (4 353)              (7 570)                  
Amortisation of other   (2 698)   (891)                (4 045)                  
intangible assets                                                               
Net unrealised foreign  (529)     (7 734)              (5 200)                  
exchange losses                                                                 
Exceptional items       (557)     (96 330)             (87 863)                 
Operating profit        275 970   133 705    106      356 359                   
Investment income       9 912     6 165               12 821                    
Finance costs           (32 061)  (30 204)             (60 344)                 
Profit before tax       253 821   109 666    131      308 836                   
Income tax expense      (76 590)  (59 766)             (102 055)                
Profit from continuing  177 231   49 900     255      206 781                   
operations                                                                      
(Loss)/profit from      (123)     (128)                204                      
discontinued operation                                                          
Net profit              177 108   49 772    256       206 985                   
Attributable to:                                                                
- Primedia Limited`s    166 946   36 211              182 177                   
ordinary shareholders                                                           
- Primedia Limited`s    6 619     -                   1 629                     
preference                                                                      
shareholders                                                                    
- Minority interests    3 543     13 561              23 179                    
                       177 108   49 772              206 985                    
Earnings per share                                                              
attributable to                                                                 
ordinary shareholders                                                           
(cents)                                                                         
- Basic                 73        16                  81                        
- Diluted basic         71        16                  78                        
Additional information                                                          
Determination of                                                                
headline earnings                                                               
Net profit              166 946   36 211              182 177                   
attributable to                                                                 
ordinary shareholders                                                           
Net loss/(profit) on    27        (304)                105                      
disposal of property,                                                           
plant and equipment                                                             
Exceptional items:      557       (3 940)              (10 594)                 
- Net profit on                                                                 
disposal of assets                                                              
 and investments       (5 201)   (4 483)              (13 902)                  
- Impairment of assets  5 758     -                   3 308                     
and investments                                                                 
- Other                 -         543                 -                         
Tax effect of non-      -         36                  1 688                     
headline earnings                                                               
items                                                                           
Headline earnings       167 530   32 003     423      173 376                   
Number of shares                                                                
(`000)                                                                          
- Issued                234 244   229 539             225 995                   
- Weighted average      229 020   223 316             225 891                   
- Diluted weighted      234 402   227 533             232 299                   
average                                                                         
Earnings per share                                                              
attributable to                                                                 
ordinary shareholders                                                           
(cents)                                                                         
- Normalised basic*     73        65         12        129                      
- Normalised headline   73        63        16        125                       
earnings*                                                                       
- Headline              73        14        421       77                        
- Diluted headline      71        14        407       75                        
Net asset value per     329       219       50        259                       
share (cents)                                                                   
Distribution per share                                                          
(cents)                                                                         
- Distribution to       45        34        32        74                        
ordinary shareholders                                                           
- Distribution to       317       -         -         -                         
preference                                                                      
shareholders                                                                    
Exceptional items                                                               
Headline reconciling    (557)     3 940               10 594                    
items above                                                                     
IFRS 2 expense          -         (108                 (108 398)                
relating to BEE                   398)                                          
ownership transaction                                                           
Reversal of loan        -         5 513               4 700                     
impairments                                                                     
Profit on disposal of   -         2 615               4 430                     
listed investment and                                                           
intellectual property                                                           
Other                   -         -                    811                      
Gross exceptional       (557)     (96 330)             (87 863)                 
items                                                                           
* Adjusted for IFRS 2 costs of 49 cents per share relating to the group`s       
BEE transaction in prior year                                                   
CONDENSED CONSOLIDATED BALANCE SHEET                                            
                                    Restated         Audited                    
                       31 Dec 2006  31 Dec 2005      30 June 2006               
R`000        R`000            R`000                      
Assets                                                                          
Non-current assets       1 199 392   1 018 620         1 098 355                
Property, plant and     342 125      311 116          315 724                   
equipment                                                                       
Goodwill and            751 536      556 172          653 326                   
intangible assets                                                               
Investments and loans   6 671        24 196           12 361                    
Deferred tax asset      99 060       127 136          116 944                   
Current assets          812 209      716 889          579 085                   
Inventories             88 525       83 394           59 307                    
Trade and other         642 253      578 017          443 967                   
receivables                                                                     
Bank balances and cash  81 431       44 820           60 740                    
Assets associated with   -           10 658           15 071                    
discontinued operation                                                          
Total assets            2 011 601    1 735 509         1 677 440                
Equity and liabilities                                                          
Shareholders` funds     769 567      502 117          584 841                   
Non-current             197 407      276 607          236 749                   
liabilities                                                                     
Long-term borrowings    105 800      182 526          138 961                   
Long-term provisions    15 169       25 110           20 099                    
Deferred tax liability  76 438       68 971           77 689                    
Current liabilities     1 044 627    956 785          855 850                   
Trade, other payables   559 113      505 379          612 347                   
and provisions                                                                  
Bank overdraft and      485 514       445 257         233 624                   
short-term borrowings                                                           
Liabilities associated  -            6 149            9 879                     
with discontinued                                                               
operation                                                                       
Total equity and         2 011 601   1 735 509         1 677 440                
liabilities                                                                     
CONDENSED CONSOLIDATED CASH FLOW STATEMENT                                      
                                                     Audited                    
6 months        6 months      12 months                  
                       Dec 2006        Dec 2005      June 2006                  
                       R`000           R`000         R`000                      
OPERATING ACTIVITIES    54 664          25 205        363 092                   
Cash generated from     148 139         95 919        480 373                   
operations                                                                      
Net interest paid        (23 186)       (23 074)       (43 422)                 
Dividends paid to        (830)          -              (94)                     
minorities                                                                      
Tax paid                 (69 459)       (47 640)       (73 765)                 
INVESTING ACTIVITIES     (139 619)      (150 165)      (189 401)                
Net acquisition of       (78 793)       (113 448)      (118 626)                
subsidiaries and                                                                
investments                                                                     
Net additions to         (60 826)       (36 717)       (70 775)                 
property, plant,                                                                
equipment and software                                                          
FINANCING ACTIVITIES    (113 847)       (94 590)       (233 706)                
Distribution to          (104 466)      (75 387)       (166 878)                
ordinary shareholders                                                           
Preference dividend      (4 755)        -             -                         
paid                                                                            
Net proceeds from        (11)           (4 485)       138 762                   
share issues                                                                    
Net                     10 862          (31 650)       (105 727)                
disposal/(acquisition)                                                          
of shares by The                                                                
Primedia Share Trust                                                            
Net borrowings           (15 477)       16 932         (99 863)                 
(repaid)/raised                                                                 
Net decrease in cash    (198 802)       (219 550)      (60 015)                 
and cash equivalents                                                            
Exchange rate            (1 586)        (2 075)       2 390                     
adjustments                                                                     
Cash and cash            (64 036)       (6 411)        (6 411)                  
equivalents at                                                                  
beginning of period                                                             
Cash and cash            (264 424)      (228 036)      (64 036)                 
equivalents at end of                                                           
period                                                                          
GROUP STATEMENT OF CHANGES IN SHAREHOLDERS` EQUITY                              
                        Share         Non-           Share                      
                        capital       distribut-     based                      
                        and           able           payment                    
premium       reserve        reserve                    
                        R`000         R`000          R`000                      
Balance at 30 June 2005  274 717       256 784        8 034                     
Net (loss)/income         (11 240)      (1 965)       -                         
recognised directly in                                                          
equity                                                                          
Share issue expenses      (11 240)     -              -                         
Recovery of share        -              (4 449)       -                         
premium previously                                                              
written off                                                                     
Increase in tax value    -              555           -                         
of trademarks                                                                   
previously written off                                                          
against share premium                                                           
Translation reserve      -              1 929         -                         
movement                                                                        
Net profit for the year  -             -              -                         
Shares issued during      150 002      -              -                         
the year                                                                        
Distribution to           (172 378)    -              -                         
shareholders                                                                    
Distribution received     5 500        -              -                         
by the Primedia Trust                                                           
Movement in treasury      (35 679)      (47 789)      -                         
shares                                                                          
Share option expense      4 031        -               3 335                    
BEE Ownership            -             -               108 398                  
Transaction                                                                     
Acquisition of           -             -              -                         
subsidiaries and                                                                
businesses                                                                      
Minority interest        -             -              -                         
acquired                                                                        
Dividends declared to    -             -              -                         
minorities                                                                      
Balance at 30 June 2006   214 953       207 030        119 767                  
Net loss recognised       (11)          (6 527)       -                         
directly in equity                                                              
Share issue expenses      (11)         -              -                         
Translation reserve      -              (6 527)       -                         
movement                                                                        
Net profit for the       -             -              -                         
period                                                                          
Shares issued during      97 781       -              -                         
the period                                                                      
Distribution to           (109 167)    -              -                         
shareholders                                                                    
Distribution received     4 701        -              -                         
by the Primedia Trust                                                           
Movement in treasury      40 161        (1 107)       -                         
shares                                                                          
Share option expense      5 552        -               496                      
Acquisition of           -             -              -                         
subsidiaries and                                                                
businesses                                                                      
Sale of minority         -             -              -                         
interest                                                                        
NDR transfer             -              339           -                         
Dividends declared to    -             -              -                         
preference shareholders                                                         
Balance at 31 December    253 970       199 735        120 263                  
2006                                                                            
GROUP STATEMENT OF CHANGES IN SHAREHOLDERS` EQUITY                              
                           Accumu-                                              
lated                                                
                           (loss)/    Minority                                  
                           profit     interest    Total                         
                           R`000      R`000       R`000                         
Balance at 30 June 2005     (128 093)  30 780      442 222                      
Net (loss)/income           -           4 449       (8 756)                     
recognised directly in                                                          
equity                                                                          
Share issue expenses        -          -            (11 240)                    
Recovery of share premium   -           4 449      -                            
previously written off                                                          
Increase in tax value of    -          -            555                         
trademarks previously                                                           
written off against share                                                       
premium                                                                         
Translation reserve         -          -            1 929                       
movement                                                                        
Net profit for the year      183 806    23 179      206 985                     
Shares issued during the    -          -            150 002                     
year                                                                            
Distribution to             -          -            (172 378)                   
shareholders                                                                    
Distribution received by    -          -            5 500                       
the Primedia Trust                                                              
Movement in treasury         (22 259)  -            (105 727)                   
shares                                                                          
Share option expense        -           204         7 570                       
BEE Ownership Transaction   -          -            108 398                     
Acquisition of              -           3 755       3 755                       
subsidiaries and                                                                
businesses                                                                      
Minority interest acquired  -           (51 836)    (51 836)                    
Dividends declared to       -           (894)       (894)                       
minorities                                                                      
Balance at 30 June 2006      33 454     9 637       584 841                     
Net loss recognised         -          -            (6 538)                     
directly in equity                                                              
Share issue expenses        -          -            (11)                        
Translation reserve         -          -            (6 527)                     
movement                                                                        
Net profit for the period    173 565    3 543       177 108                     
Shares issued during the    -          -            97 781                      
period                                                                          
Distribution to             -          -            (109 167)                   
shareholders                                                                    
Distribution received by    -          -            4 701                       
the Primedia Trust                                                              
Movement in treasury         (28 192)  -            10 862                      
shares                                                                          
Share option expense        -           35          6 083                       
Acquisition of              -           9 144       9 144                       
subsidiaries and                                                                
businesses                                                                      
Sale of minority interest   -           (493)       (493)                       
NDR transfer                -           (339)      -                            
Dividends declared to        (4 755)   -            (4 755)                     
preference shareholders                                                         
Balance at 31 December       174 072    21 527      769 567                     
2006                                                                            
Notes to the financial statements                                               
Restated         Restated                      
                       6 months  6 months         12                            
                                                  months                        
                       Dec 2006  Dec 2005  %      June                          
2006                          
                       R`000     R`000     change R`000                         
SEGMENTAL ANALYSIS                                                              
REVENUE                                                                         
Advertising             707 726   615 045   15     1 211                        
                                                  578                           
Content                 701 701   663 474   6      1 175                        
                                                  433                           
Central                 162       319       NM     199                          
Total from continuing   1 409     1 278     10     2 387                        
operations              589       838              210                          
EBITDA                                                                          
Advertising             268 594   232 272   16     445 254                      
Content                 74 531    60 022    24     115 544                      
Central                 (14 124)  (16 670)  15     (29 348)                     
Total from continuing   329 001   275 624   19     531 449                      
operations                                                                      
PBIT                                                                            
Advertising             245 791   214 361   15     405 965                      
Content                 54 624    46 059    19     85 310                       
Central                 (14 578)  (17 407)  16     (30 238)                     
Total from continuing   285 837   243 013   18     461 037                      
operations                                                                      
                                                  Audited                       
6 months        6 months   12                            
                                                  months                        
                       Dec 2006        Dec 2005   June                          
                                                  2006                          
R`000           R`000      R`000                         
CAPITAL EXPENDITURE,                                                            
COMMITMENTS AND                                                                 
CONTINGENCIES                                                                   
Future capital          70 875          49 291     108 104                      
commitments                                                                     
Financial commitments   49 264          35 540     50 941                       
Future lease payments   354 242         311 293    343 040                      
472 536         396 124    502 085                       
Unindemnified           6 932           22 463     7 953                        
contingent liabilities                                                          
- Contingent            156 369         162 595    210 211                      
liabilities                                                                     
- Indemnities received  (149 437)       (140 132)  (202                         
                                                  258)                          
                       481 313         418 587    510 038                       
BASIS OF PRESENTATION                                                           
The condensed unaudited interim results have been prepared in accordance        
with IAS 34 - Interim financial reporting. The accounting policies used in      
preparation of these statements are consistent with those applied in the        
annual financial statements for the year ended 30 June 2006, which are in       
accordance with International Financial Reporting Standards ("IFRS"). For       
segmental reporting purposes Primedia Unlimited and One to One, which were      
previously disclosed separately, have now been included in the Advertising      
and Content segments and as a result comparative figures have been              
restated.                                                                       
During the interim period the group disposed of The Database Group, which       
is classified as a discontinued operation under IFRS 5, and accordingly         
comparative figures have been restated.                                         
COMMENTARY                                                                      
1.  OVERVIEW                                                                    
Primedia is a leading diversified media group that owns some of the finest      
media assets in South Africa. The group`s strategy, which has been              
diligently implemented over the last six years, remains benchmarked against     
the best media companies in the world and continues to serve shareholders       
well.                                                                           
2.  STRATEGY                                                                    
The board of Primedia continues to believe that the group`s strategy is         
appropriate given the current structure and future prospects of the media       
industry in South Africa. The key themes of this strategy include:              
*  Being the leading media owner in the "out of home" category;                 
*  Capitalising on the opportunities created by digital technology;             
*  Securing a greater proportion of income from content-based media; and        
*  Enhancing the group`s prospects through collaboration between its            
various media types.                                                            
In addition to the aforementioned, for the 2007 fiscal, the group codified      
the following strategic priorities:                                             
*  Continued expansion through the Primedia Unlimited division;                 
*  Proactive positioning for the 2010 FIFA World Cup;                           
*  Unlocking the benefits from Ster-Kinekor Theatres` price reduction           
strategy and efficiencies from its technology spend; and                        
*  Building greater scale across selected business units.                       
Primedia Unlimited                                                              
During the period under review, Primedia Unlimited Advertising increased        
its shareholding in Xprocure and Primall Media and concluded the purchase       
of a 60% stake in Mamba Media. Mamba Media specialises in comic and             
animation media through branded entertainment.                                  
Primedia also announced the launch of Prime360Media intended to create one      
of South Africa`s foremost digital media networks through the installation      
of 650 eye catching digital formats at key points of presence across the        
country, including airports and retailers. The first phase of this rollout      
plan has now been completed following the installation of 150 units, and        
the take-up by advertisers is gathering momentum.                               
Primedia Unlimited Content also made progress during the six months, with       
the fulfilment of the conditions precedent in relation to Primedia`s            
purchase of a 50,1% stake in eXactmobile, a leading mobile content operator     
in South Africa.                                                                
Primedia Education has made outstanding progress during the period by           
successfully establishing itself as a leading provider of DVD-based             
educational content to major universities in South Africa.                      
Primedia Unlimited Content also launched the first Ster-Kinekor Movie Stop,     
a 24-hour DVD store within store franchise concept which is in the process,     
subject to further successful piloting, of being rolled out in one of the       
major national service station chains. Initial results have been                
encouraging.                                                                    
Both Primedia Unlimited Advertising and Primedia Unlimited Content remain       
active in pursuing additional acquisition opportunities.                        
2010 FIFA World Cup                                                             
Through Primedia Sport`s more recent acquisitions, namely Powerview             
(renamed Megaview), which supplies digital advertising display boards at        
sports stadia, and Warwick Sport & Media, a leading corporate hospitality       
service provider, Primedia Sport is well positioned to benefit from this        
event. Primedia Sport remains actively involved with global sponsors to         
enhance their sponsorship activities within South Africa.                       
Ster-Kinekor Theatres                                                           
In line with the trends achieved in the latter half of the 2006 fiscal,         
Ster-Kinekor Junction cinemas increased their revenue by 30,2% to R97,5         
million in the six months to 31 December 2006. Overall revenue at Ster-         
Kinekor Theatres was however only up 11% to R244,6 million due to negative      
growth experienced by the higher priced Ster-Kinekor Classic chain.             
Ster-Kinekor Theatres` profit before interest and tax (PBIT) was up 26% for     
the six months, benefiting not only from the low cost ticket pricing            
strategy but also from cost containment and efficiencies.                       
Building scale                                                                  
Although the group has made strategic progress over the years, selected         
businesses lack the scale to enable them to reap the rewards of operational     
leverage. The group continues to focus on its six pronged growth strategy       
to fulfil this objective.                                                       
3.  RESULTS                                                                     
Group revenue increased by 10% to R1,4 billion (2005: R1,3 billon). Given       
the operating leverage inherent in the group, earnings before interest,         
tax, depreciation and software amortisation (EBITDA) growth almost doubled      
that of the growth in revenue, rising 19% to R329,0 million with EBITDA         
margins rising from 21,6% to 23,3%.                                             
PBIT before share option expenses was up 18% to R285,8 million (2005:           
R243,0 million), with PBIT margins increasing from 19,0% to 20,3%.              
Operating profit increased by 106% to R276,0 million (2005: R133,7 million)     
due to the increase in PBIT as well as the IFRS 2 charge in 2005 of R108,4      
million relating to the group`s BEE transaction.                                
Due to the group`s continued strong cash flow, net interest expense of          
R22,1 million was marginally lower than the prior year of R24,0 million.        
Interest cover remained a very high 12,9 times (2005: 10,1 times).              
Profit before tax increased by 131% to R253,8 million (2005: R109,7             
million).                                                                       
Profit from continuing operations increased by 255% to R177,2 million           
(2005: R49,9 million) due to the aforementioned, offset in part by a higher     
tax rate and tax charge in the current year.                                    
Normalised headline earnings per share was up 16% to 73 cents.                  
Headline earnings per share was up by 421% to 73 cents, due largely to the      
once-off BEE charge (49 cents) expensed in the prior year.                      
Cash generated from operations increased by 54,4% to R148,1 million (2005:      
R95,9 million). The group generates most of its cash flow in the second         
half, and it is anticipated that, in line with prior periods, free cash         
flow will approximate earnings for the full year.                               
Net borrowings over the six months increased from R282,6 million to R478,3      
million. Following the seasonal peak in December, net debt has been reduced     
in line with expectations. The group remains well within its debt               
covenants.                                                                      
Advertising                                                                     
The advertising division recorded a 15% increase in revenue to R707,7           
million (2005: R615,0 million) and a 15% increase in PBIT to R245,8 million     
(2005: R214,4 million). PBIT margins remained essentially unchanged.            
Primedia Broadcasting was once again the stellar performer with revenue         
rising 22% to R280,8 million, PBIT increasing 28% to R169,8 million, and        
PBIT margins increasing from 57,5% to 60,5%. Within the non-broadcasting        
segment Primedia Outdoor and Primedia Sport fared well. The results of the      
non-broadcasting businesses were however negatively impacted by the loss of     
certain rights which had a PBIT impact of approximately R15 million in the      
six months. Primedia Unlimited Advertising improved its contribution to the     
division`s results with revenue increasing by 69% to R56,6 million (2005:       
R33,4 million) and PBIT rising 22% from R6,4 million to R7,8 million.           
Content                                                                         
The content division posted a 6% increase in revenue to R701,7 million          
(2005: R663,5 million) and a 19% increase in PBIT to R54,6 million (2005:       
R46,0 million). PBIT margins increased from 7% to 8%. The filmed                
entertainment division posted a 20% increase in PBIT to R36,0 million           
(2005: R29,9 million) on the back of a very good performance by Ster-           
Kinekor Theatres and a solid performance by Ster-Kinekor Home                   
Entertainment.                                                                  
Facing increased competition, Ster-Kinekor Games posted a 31% decline in        
PBIT to R13,0 million. Primedia Unlimited Content had a R13,3 million           
positive swing in operating profits following the discontinuance of certain     
businesses in the prior period as well as the first time inclusion of           
Primedia Education and to a lesser extent eXactmobile.                          
4.  PROSPECTS                                                                   
Consistent with prior reporting periods, the group is likely to generate a      
lower level of earnings in the second six months relative to the first six      
months, although real earnings growth is anticipated for the full year.         
5.  PROPOSAL BY MIC/KIRSH CONSORTIUM                                            
Shareholders are referred to the further cautionary announcement made on 8      
February 2007, which advised that a consortium of investors, led by the         
Mineworkers Investment Company (MIC) (Proprietary) Limited, Issie Kirsh and     
William Kirsh (the MIC/Kirsh consortium) had submitted an in-principle          
proposal to Primedia Limited`s board of directors to acquire the entire         
issued share capital of Primedia based on a price of R25,50 for Primedia`s      
ordinary shares and R24,50 for Primedia`s N ordinary shares. As contained       
therein, it is anticipated that the submission of a firm intention to make      
an offer that may arise from the proposal, if made, will be forthcoming by      
the end of April 2007.                                                          
6.  PERPETUAL PREFERENCE SHARES                                                 
Notice is hereby given that preference dividend No 2 of 459 cents for the       
period ending 2 April 2007 (2006: Nil), has been declared and will be           
payable to holders of non-redeemable, cumulative, non-participating             
preference shares recorded in the books of the company on Friday, 30 March      
2007 as follows:                                                                
*  Last day to trade "cum" the dividend           Friday, 23 March 2007         
*  Shares to commence trading "ex" the dividend   Monday, 26 March 2007         
*  Record date                                    Friday, 30 March 2007         
*  Payment will be made on                        Monday, 2 April 2007          
Preference share certificates may not be rematerialised or dematerialised       
during the period Monday, 26 March 2007 to Friday, 30 March 2007, both days     
inclusive.                                                                      
7.  SHAREHOLDER DISTRIBUTIONS                                                   
In light of the anticipated offer from the MIC/Kirsh consortium, an interim     
cash distribution for the six months ended 31 December 2006 will be made        
only in the event that the MIC/Kirsh consortium does not submit a firm          
intention to make an offer as referred to in paragraph 5 above.                 
Consequently, should Primedia be notified by the MIC/Kirsh consortium that      
it does not intend to submit a firm intention to make an offer, it is           
anticipated that an interim cash distribution out of share premium for the      
six months ended 31 December 2006 of 50 cents per share (2005: 40 cents per     
share), in lieu of dividends, will be awarded to ordinary and N ordinary        
shareholders. The relevant authority to pay cash distributions out of share     
premium had been obtained from the shareholders at the annual general           
meeting held on 1 December 2006.                                                
It is anticipated that the relevant dates regarding such distribution will      
be announced within seven days of receipt of notification from the              
MIC/Kirsh consortium that it does not intend to submit a firm intention to      
make an offer.                                                                  
8.  DIRECTORATE                                                                 
Primedia is very saddened to report that Mr Humphrey Khoza, an independent      
non-executive director, passed away on 27 October 2006.                         
AP Nkuna   W Kirsh         O Ighodaro                                           
Chairman   Chief           Chief Financial Officer                              
Executive                                                             
                                                                                
Sandton                                                                         
7 March 2007                                                                    
Directorate                                                                     
Executive: W Kirsh (CE), O Ighodaro (CFO), FA Gazendam, M Lekota, K Pillay      
Non-Executive: AP Nkuna (Chairman), I Kirsh, HM Madima, P Maw                   
Independent Non-Executive: MJ Bosman, N Canca, CS Seabrooke, BJT Shongwe,       
SV Zilwa                                                                        
Alternate: Keshan Pillay (alternate to AP Nkuna)                                
Company secretary: SE Sather                                                    
Registered office       Transfer secretaries                                    
6th Floor, Primedia     Computershare Investor Services                         
Place, 5 Gwen Lane      2004 (Pty) Limited                                      
Sandown 2196            70 Marshall Street, Johannesburg                        
                       2001                                                     
www.primedia.co.za                                                              
Date: 07/03/2007 07:14:56 Produced by the JSE SENS Department.
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