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Thu 15 Mar 2007, 9:14 DSY - Discovery Holdings Limited - Discovery To Pa
DSY
 DSY                                                                             
DSY - Discovery Holdings Limited - Discovery To Partner With Prudential         
                                   Plc In New Life Insurance Company            
DISCOVERY HOLDINGS LIMITED                                                      
(Incorporated in the Republic of South Africa)                                  
(Registration number: 1999/007789/06)                                           
ISIN: ZAE000022331                                                              
Share Code: DSY                                                                 
("Discovery")                                                                   
DISCOVERY TO PARTNER WITH PRUDENTIAL PLC IN NEW LIFE INSURANCE COMPANY          
Following the success of their existing joint venture partnership, Prudential   
plc, a leading UK insurance group, and leading South African life and health    
insurer, Discovery, have announced their intention to substantially enhance     
their relationship through the roll out of life assurance products into the UK  
market.                                                                         
This will be achieved by consolidating their joint venture into a new protection
company, jointly owned by Discovery and Prudential, which provisionally will be 
called PruProtection. It will house two distinct businesses, PruHealth and a    
newly-formed life assurance company, PruLife. The latter will market life       
assurance products in the UK based on those of Discovery Life.                  
As 50/50 partners in PruProtection, Discovery and Prudential will make equal    
capital contributions to the venture. Discovery expects to contribute capital of
around R1 billion over a 5-year period. The amount of capital will be           
proportional to the success of the venture. Further funding will be provided in 
the form of financial reinsurance by Hannover Re. This in effect means Discovery
will earn 50% of profits while providing less than 50% of the required capital, 
which it will fund from its existing and internally-generated cash resources.   
According to Discovery CEO Adrian Gore, a pilot life assurance product has      
already been launched in the UK, with an excellent response and strong support  
for the benefit design. Further development of this protection product will now 
be possible under PruProtection, and introduce to the UK market the consumer-   
engaged model that has made Discovery Life so successful in South Africa in     
recent years.                                                                   
"The life assurance market in the UK has become very commoditised, with little  
differentiation in terms of price or benefits," says Gore. "The market is very  
similar in this way to the PMI market we encountered in the UK before PruHealth 
was launched in 2004."                                                          
Gore says the integrated approach will offer more differentiation in both price 
and benefits, as well as offering rewards for policyholders who take steps to   
improve their health through Vitality.                                          
"UK consumers can look forward to benefits that address their needs, with broad 
claims definitions and objective claims criteria," he says, "Pricing will also  
be more competitive with flexible funding structures that reflect one`s health  
status."                                                                        
Gore says this is an exciting opportunity for Discovery. "The current UK        
protection market is about 3.5 times larger than the South African market, with 
new business API of R11 billion," he says. "We have seen with PruHealth the     
extent of interest in new generation insurance and the Discovery model, with    
over 100 000 lives on the books in its first two years."                        
Gore adds that the real excitement comes through the integration possibilities, 
already proven in Discovery Life`s experience in South Africa, and through the  
links with Vitality, Discovery`s market-leading wellness programme. "Our        
experience reveals better loss ratios, lapse rates and benefit take up, as well 
as improvements in disability and morbidity," he says, "All of this while giving
cheaper cover to consumers."                                                    
In addition to Discovery`s unique product design capabilities, PruProtection    
will also have access to Discovery`s back-office servicing and administrative   
capabilities in South Africa.                                                   
Prudential will provide a strong distribution capability as well as its         
established market presence and brand name to the venture. Prudential is the    
UK`s largest insurer, and regularly scores highly in brand recognition and      
customer satisfaction surveys.                                                  
The transaction is subject to FSA and SA Reserve Bank approval.                 
Shaun Matisonn, currently CEO of PruHealth, will retain his position while also 
taking the reins as CEO of PruProtection. A CEO for the life assurance business 
will be appointed in due course.                                                
Discovery will host a conference call for investors and analysts at 2pm this    
afternoon, 15 March 2007, followed by a short question and answer session.      
Interested parties can participate in the call by dialling in on the numbers    
below.                                                                          
South Africa                                                                    
Toll:          011 535 3600                                                     
Toll-free:     0800 200 648                                                     
UK                                                                              
Toll-free:     0800 917 7042                                                    
A live webcast of the presentation will also be available on www.discovery.co.za
at 11:30 am).                                                                   
Distributed by :    Beachhead Media & Investor Relations                        
               Patrick Lawlor 011 214 2410/ 082 459 6709 / patrick@bmsa.co.za   
On behalf of :       Adrian Gore, CEO Discovery                                 
011 529 2800                                                
Background on Discovery                                                         
Discovery operates in health cover markets in South Africa, the US and the UK,  
and locally in the life insurance market, and strives to develop financial      
services products that clients need and want. The company`s core purpose is to  
make people healthier, and to enhance and protect their lives.                  
Discovery Health                                                                
As South Africa`s largest health care funder and medical scheme administrator,  
Discovery Health covers over 2 million lives and administers twelve medical     
schemes.                                                                        
This includes the Discovery Health Medical Scheme, the country`s largest open   
medical scheme and the only one to enjoy an AA-rating, the highest possible     
credit rating from international rating agency, Global Credit Ratings.          
Discovery Health pioneered consumer-driven health care in South Africa with the 
introduction of innovations like the Medical Savings Account and its wellness   
programme, Vitality.                                                            
Discovery Health`s service is ranked among the best in the industry by all      
stakeholders according to the TWIG SA`s Private Healthcare Tracker industry     
survey.                                                                         
Discovery Life                                                                  
Discovery Life is South Africa`s fastest growing major life assurer, having     
captured around a third of the independent broker market since its inception in 
2000.                                                                           
It was the first South African insurer to separate risk from investment, leading
a change in the environment that is projected to save consumers more than R5    
billion by 2010.                                                                
In 2005, the company introduced the new-generation retirement Optimiser that    
heralded a change in retirement annuity market to provide consumers with better 
returns and greater certainty.                                                  
Destiny Health                                                                  
Destiny Health is Discovery`s fully-owned subsidiary in the US, and leverages   
Discovery`s unique Consumer-driven Healthcare Model and the growing trend to    
consumerism into the world`s biggest consumer of health care services.          
Combined, Destiny Health and Discovery are the largest providers of consumer-   
directed health care in the world.                                              
Destiny Health covers over 59 000 lives.                                        
Destiny Health operates in the mid-West, mid-Atlantic, North-East and South of  
the United States.                                                              
Both Destiny Health and PruHealth`s technology and call centre backbones are    
managed out of Discovery`s Johannesburg head office.                            
PruHealth                                                                       
PruHealth was launched into the UK market in October 2004, as a joint venture   
between Discovery and UK insurer, Prudential, in response to a growing need for 
consumer-directed private medical insurance products.                           
Since then, PruHealth has grown to cover 100 000 lives                          
A third of PruHealth`s customers are new to private medical insurance in the UK 
Both Destiny Health and PruHealth`s technology and call centre backbones are    
managed out of Discovery`s Johannesburg head office.                            
Discovery Vitality                                                              
Discovery Vitality is a science-based wellness programme that underpins each of 
the Discovery businesses and is an international brand in its own right.        
Vitality centres on encouraging healthy behaviours to reduce long-term health   
care costs - an independent actuarial study by US firm, Milliman, shows that    
Vitality members claim 40% less than their non-Vitality counterparts.           
It is accredited by the Sports Science Institute of South Africa                
Linked to Vitality is the DiscoveryCard, Discovery`s new generation credit card.
Since the DiscoveryCard`s launch in 2004, more than 450 000 cards have been     
issued and an independent survey by Razor`s Edge has rated it the best value    
credit card in the South African market.                                        
15 March 2007                                                                   
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 15/03/2007 09:14:08 Produced by the JSE SENS Department.
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